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20 Link Building Stories That Will Save Your Site By Sha Menz

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: 20 Link Building Stories That Will Save Your Site. PRESENTATION: 20 Link Building Stories That Will Save Your Site - Given by Sha Menz, @shahmenz. #SMX #31A1

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20 Link Building Stories That Will Save Your Site By Sha Menz

  1. 1. #SMX #31A1 @ShahMenz Spotting stupid link building moves before you make them! 20 Link Building Stories That Will Save Your Site
  2. 2. #SMX #31A1 @ShahMenz about me Hang out in link removal trenches Penalty geek I battle rampaging penguins Never met a natural link I didn’t love Volunteer firefighter
  3. 3. #SMX #31A1 @ShahMenz # hashtag your heart out!
  4. 4. #SMX #31A1 @ShahMenz I’ve said it before, and I’ll say it again…
  5. 5. #SMX #31A1 @ShahMenz
  6. 6. #SMX #31A1 @ShahMenz manipulating the link graph is like everything else in life…
  7. 7. #SMX #31A1 @ShahMenz
  8. 8. #SMX #31A1 @ShahMenz yes, he’s a super hero,
  9. 9. #SMX #31A1 @ShahMenz but there are far more important things
  10. 10. #SMX #31A1 @ShahMenz your super heroes could should be doing
  11. 11. #SMX #31A1 @ShahMenz
  12. 12. #SMX #31A1 @ShahMenz first
  13. 13. #SMX #31A1 @ShahMenz
  14. 14. #SMX #31A1 @ShahMenz oldies, but goodies
  15. 15. #SMX #31A1 @ShahMenz anchor text 1.
  16. 16. #SMX #31A1 @ShahMenz
  17. 17. #SMX #31A1 @ShahMenz clearly not natural
  18. 18. #SMX #31A1 @ShahMenz paid links 2.
  19. 19. #SMX #31A1 @ShahMenz does this Adobe ad make you squirm a little?
  20. 20. #SMX #31A1 @ShahMenz
  21. 21. #SMX #31A1 @ShahMenz just do it the right way
  22. 22. #SMX #31A1 @ShahMenz
  23. 23. #SMX #31A1 @ShahMenz reciprocal link exchange 3.
  24. 24. #SMX #31A1 @ShahMenz
  25. 25. #SMX #31A1 @ShahMenz Javascript & CSS tricks 4.
  26. 26. #SMX #31A1 @ShahMenz
  27. 27. #SMX #31A1 @ShahMenz irrelevant, spun content 5.
  28. 28. #SMX #31A1 @ShahMenz
  29. 29. #SMX #31A1 @ShahMenz footer fixing 6.
  30. 30. #SMX #31A1 @ShahMenz Yes, every letter is a link!
  31. 31. #SMX #31A1 @ShahMenz comment spam 7.
  32. 32. #SMX #31A1 @ShahMenz don’t assume it’s all about blogs
  33. 33. #SMX #31A1 @ShahMenz wiki-loading 8.
  34. 34. #SMX #31A1 @ShahMenz be careful of the “next big thing”
  35. 35. #SMX #31A1 @ShahMenz
  36. 36. #SMX #31A1 @ShahMenz Wikipedia “link rot” tactics an easy catch
  37. 37. #SMX #31A1 @ShahMenz bad directories 9.
  38. 38. #SMX #31A1 @ShahMenz
  39. 39. #SMX #31A1 @ShahMenz
  40. 40. #SMX #31A1 @ShahMenz guest posting 10.
  41. 41. #SMX #31A1 @ShahMenz look for patterns & connections
  42. 42. #SMX #31A1 @ShahMenz guest posting
  43. 43. #SMX #31A1 @ShahMenz kiss-of-death domains 11.
  44. 44. #SMX #31A1 @ShahMenz guest posting
  45. 45. #SMX #31A1 @ShahMenz learn about suspect domains at domaintools.com
  46. 46. #SMX #31A1 @ShahMenz link networks 11 .
  47. 47. #SMX #31A1 @ShahMenz
  48. 48. #SMX #31A1 @ShahMenz redirect madness 12.
  49. 49. #SMX #31A1 @ShahMenz
  50. 50. #SMX #31A1 @ShahMenz watch out for 3rd party redirect passes through high quality domains
  51. 51. #SMX #31A1 @ShahMenz
  52. 52. #SMX #31A1 @ShahMenz coupon capers 13.
  53. 53. #SMX #31A1 @ShahMenz
  54. 54. #SMX #31A1 @ShahMenz forgot to fire the link builders 14.
  55. 55. #SMX #31A1 @ShahMenz
  56. 56. #SMX #31A1 @ShahMenz Ensure previous link builders have been informed and are NOT building additional links
  57. 57. #SMX #31A1 @ShahMenz
  58. 58. #SMX #31A1 @ShahMenz rogue themes, toolbars and plugins 15.
  59. 59. #SMX #31A1 @ShahMenz private blog networks 16.
  60. 60. #SMX #31A1 @ShahMenz don’t fall for the “undetectable” line
  61. 61. #SMX #31A1 @ShahMenz blackhats in white hats 17.
  62. 62. #SMX #31A1 @ShahMenz Don’t ask how long or how far…just RUN!!
  63. 63. #SMX #31A1 @ShahMenz
  64. 64. #SMX #31A1 @ShahMenz one thoughtless step is all it takes…
  65. 65. #SMX #31A1 @ShahMenz
  66. 66. #SMX #31A1 @ShahMenz help others to help yourself 18.
  67. 67. #SMX #31A1 @ShahMenz
  68. 68. #SMX #31A1 @ShahMenz share your expertise 19.
  69. 69. #SMX #31A1 @ShahMenz loan a developer, teach a local class, help fix a hack
  70. 70. #SMX #31A1 @ShahMenz 20.
  71. 71. #SMX #31A1 @ShahMenz
  72. 72. #SMX #31A1 @ShahMenz
  73. 73. #SMX #31A1 @ShahMenz It’s all about doing the work
  74. 74. #SMX #31A1 @ShahMenz
  75. 75. #SMX #31A1 @ShahMenz
  76. 76. #SMX #31A1 @ShahMenz
  77. 77. #SMX #31A1 @ShahMenz
  78. 78. #SMX #31A1 @ShahMenz
  79. 79. #SMX #31A1 @ShahMenz let’s talk about
  80. 80. #SMX #31A1 @ShahMenz
  81. 81. #SMX #31A1 @ShahMenz which is actually
  82. 82. #SMX #31A1 @ShahMenz
  83. 83. #SMX #31A1 @ShahMenz
  84. 84. #SMX #31A1 @ShahMenz or maybe
  85. 85. #SMX #31A1 @ShahMenz
  86. 86. #SMX #31A1 @ShahMenz so what do we know?
  87. 87. #SMX #31A1 @ShahMenz Not dead
  88. 88. #SMX #31A1 @ShahMenz disavows are still important
  89. 89. #SMX #31A1 @ShahMenz recognition of cleanup work will be quicker
  90. 90. #SMX #31A1 @ShahMenz
  91. 91. #SMX #31A1 @ShahMenz results will be harder to spot
  92. 92. #SMX #31A1 @ShahMenz discounting of links will dampen effect (where it is accurate)
  93. 93. #SMX #31A1 @ShahMenz effects may appear more granular
  94. 94. #SMX #31A1 @ShahMenz the only real results we see so far are
  95. 95. #SMX #31A1 @ShahMenz
  96. 96. #SMX #31A1 @ShahMenz is your penguin
  97. 97. #SMX #31A1 @ShahMenz
  98. 98. #SMX #31A1 @ShahMenz or
  99. 99. #SMX #31A1 @ShahMenz
  100. 100. #SMX #31A1 @ShahMenz the walls are echoing with demands for information
  101. 101. #SMX #31A1 @ShahMenz who is asking?
  102. 102. #SMX #31A1 @ShahMenz
  103. 103. #SMX #31A1 @ShahMenz get ready for a rash of experiments
  104. 104. #SMX #31A1 @ShahMenz be hyper-vigilant
  105. 105. #SMX #31A1 @ShahMenz
  106. 106. #SMX #31A1 @ShahMenz
  107. 107. #SMX #31A1 @ShahMenz SEE YOU AT THE NEXT #SMX THANK YOU!

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