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12 Tips for a Thriving Social Media Editorial Calendar by Karianne Stinson


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12 Tips for a Thriving Social Media Editorial Calendar by Karianne Stinson of Mediabrands Publishing / Spring Creek Group

Managing Your Social Editorial Calendar (#smx #22B)
It’s easy to get caught up in the technology and tactics in social media. You’ve set up all the social profiles, you’ve tweeted and posted, you’ve tried everything – without the results you expected. But wait, are you talking about things that matter – and when they matter? Are you executing without planning?

Published in: Marketing, Technology, Business

12 Tips for a Thriving Social Media Editorial Calendar by Karianne Stinson

  3. 3. Plan for Your Success #SMX #22B Plan all your social media marketing efforts, not just your blog posts. @Karianne
  4. 4. 1. Know Your Social Media Marketing Strategy Social Goal Sample Metrics Drive awareness of brand by engaging in conversations and leveraging existing and new partnerships for social sharing. # of Social Channel fans, # of new fans, # of RTs and shares, # of mentions in tweets, # of mentions by core partners Connect social content and channels to amplify campaign, digital, and in school activities. Referral traffic to .com, # of email sign-ups via social, # of link clicks Engage to build a healthy, supportive dialogue with youths # of wall posts, # of likes/@replies, # of comments, active participants, # of DMs on FB/TW #SMX #22B Growth KPIs KPI Targets By August 1, 2013 30,000 Likes Community Growth Referral Traffic Engagement Rate By August 1, 2013 41,000 Followers By August 1, 2013 25,000 referrals Maintain an average of 12% Maintain an average of 3% Your business goals should always be the driving force behind your social media strategy. @Karianne
  5. 5. 2. Set Goals and Metrics Channel Mon Time Goal Copy Image Metric 9/30/2013 Facebook 9:00 AM Drive Awareness Facebook's earnings call sent the <link to FB markets (and advertisers spinning as earnings stock prices climbed, then fell. Beyond infographic> the financials, what are the numbers that caught our attention? Well, let us show you. # of likes and comments G+ 10:30 AM Engage Community Facebook's earning call was packed <link to FB full of numbers. Here are some we earnings found interesting. What stood out most infographic> to you? # of comments Twitter 7:00 AM Drive Awareness 1.19B Monthly Active Users, #Mobile stats (+more) in our #FBEarnings Infographic. <link to FB earnings infographic> # of views of infographic Twitter 6:00 PM Engage Community Do you prefer videos or photos from your favorite brands? - Top 10 MostShared Brands on Instagram Video <Link to AdWeek article> # of replies or retweets It's a RUFF day at the office! <Cute dog pic> # of likes and comments Instagram 4:00 PM Engage Community Goals should be identified and metrics set within the editorial calendar. #SMX #22B @Karianne
  6. 6. 3. Know Your Audience #SMX #22B Be clear about the audience you want to reach for each channel and make sure the content is created with the audience in mind. @Karianne
  7. 7. 4. Visualize Your Calendar #SMX #22B Use a whiteboard for your editorial calendar so you have a visual reminder and you can make adjustments easily. @Karianne
  8. 8. 5. Work Collaboratively as a Team #SMX #22B Bring in other departments and stakeholders into the planning process. People are more likely to support what they help create. @Karianne
  9. 9. 6. Know What Content Your Target Audience Likes #SMX #22B Create content that resonates best with the specific audience on each social channel. @Karianne
  10. 10. 7. Know What Time Works Best Shareablee Social Loyalty Platform - Retail Category #SMX #22B Target the best time and day for your audience and each individual social media channel. @Karianne
  11. 11. 7. Know What Time Works Best #SMX #22B Get stats about when your Twitter followers are online and active @Karianne
  12. 12. 8. Plan for Special Days and Events Plan ahead for holidays, industry events or popular culture events. #SMX #22B @Karianne
  13. 13. 9. Assign Content to Specific People #SMX #22B Make sure each person knows what they are expected to deliver and the due date. @Karianne
  14. 14. 10. Review the News Daily #SMX #22B Social media marketers should pay attention to current events and what is trending on social channels. @Karianne
  15. 15. 11. Your Editorial Calendar is a Living Document #SMX #22B Your editorial calendar will change, so use a platform that allows for easy adjustments by various team members. @Karianne
  16. 16. 12. Measure Success, Rinse and Repeat Best time to post Measure post success against metrics What type of content received the most engagement #SMX #22B If a piece of content didn’t meet your goals, try to figure out why and how you can improve the content in the future. @Karianne
  17. 17. Putting it All Together Know Your Strategy Work Collaboratively Assign Tasks and Deadlines #SMX #22B Set Goals and Metrics Know What Content Works Review the News Know Your Audience Know What Time Works It’s a Living Document Visualize Your Calendar Plan for Special Days and Events Measure Success @Karianne
  18. 18. Thank You! @Karianne #SMX #22B @Karianne