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No matter how good a singer is, there can be no hit without the right lyrics. Equally great lyrics mean little if not given to the right performer. This intricate relationship is similarly played out in media with research and the correct execution across platforms. In this talk, Adzooma discuss the evolving data points top quality research is now able to draw upon and how to execute these across media platforms. They share best practices that will enable you to outperform your competitors and leave you with tactics that can be immediately implemented.