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International Update December 2015

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Recent study shows popularity of WhatsApp in Germany, mobile usage in France continues to grow and eCommerce in Spain continues to thrive.

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International Update December 2015

  1. 1. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 INTERNATIONAL UPDATES December - 2015
  2. 2. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Germany Deutschland
  3. 3. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 A recent study has show that over two thirds of 14-29 year olds use WhatsApp on a daily basis, compared to only 3% for Twitter, which makes it less popular than Tumblr (4%) and on a par with Google+.
  4. 4. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Mobile payment provider YAPITAL will close down in January 2016 despite a 50% stake in the 200,000-user strong industry, consumers have not taken to the service over cash and cards. Source: http://ow.ly/VBQh7 (NL)
  5. 5. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 France
  6. 6. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Mobile usage in France continues to grow, with almost two thirds of residents now owning a mobile, 70% of which a smartphone. The most popular activities are email (75%) and search (65%). Tellingly, this order is reversed when related to tablets, with more people using their larger device for researching products and services than email.
  7. 7. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Netherlands Nederland
  8. 8. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Dutch online department store fonq.nl is now accepting Bitcoin as a payment method. With four additional sites across other major European countries, there is scope for an even wider roll-out. Source: http://ow.ly/VBSem (NL)
  9. 9. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 Spain España
  10. 10. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 e-Commerce in Spain exceeded €16bn in 2014, representing an 11% increase on the preceding year. This is helped by the fact that over three quarters of the Spanish population now shop online. Source: http://ow.ly/VBSQl (ESP)
  11. 11. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 Denmark Danmark
  12. 12. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 A survey conducted for the Danish Chamber of Commerce shows that a fifth of Danes intend on spending up to half their Christmas budget online, with a further 10% of the population likely to allocate over 50% to e-commerce sites. Average Christmas expenditure exceeds DKK3,815 (£360, of which DKK850 £80) will be used online. Source: http://ow.ly/VBVmI (ESP)
  13. 13. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 Sweden Sverige
  14. 14. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Sweden continues to lead e-commerce in Scandinavia, with an expected 26% of all Christmas purchases being made online – equating to SEK5.4bn, or £4.2bn. Source: http://ow.ly/VBW0X (ESP)
  15. 15. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Three Swedish banks are now supporting MasterPass online payments. The development from Nordea, Swedbank and SEB should pave the way for an increase in online spend across multiple user devices. Source: http://ow.ly/VBWw7 (ESP)

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