Warren Lee: "Search Marketing: Bringing Sexy Back" #SEJSF

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Where does SEO fit into today's marketing conversation? Warren will be doing his best Justin Timberlake while examining our industry's evolution and what strategies are "hot or not" for 2014. From June 13th's San Francisco conference "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014".

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  • AT THE EXECUTIVE LEVEL – SEO IS UNDERVALUED. (This is a mistake)
  • HREF LANG VS SOME OBSCURE SCHEMA.ORG
    LOOK AT THE ENTERPRISE SEO SLIDE FOR INSPIRATION
    $10K of data or $10k worth of content
  • HREF LANG VS SOME OBSCURE SCHEMA.ORG
    LOOK AT THE ENTERPRISE SEO SLIDE FOR INSPIRATION
    $10K of data or $10k worth of content
  • HREF LANG VS SOME OBSCURE SCHEMA.ORG
    LOOK AT THE ENTERPRISE SEO SLIDE FOR INSPIRATION
    $10K of data or $10k worth of content
  • HREF LANG VS SOME OBSCURE SCHEMA.ORG
    LOOK AT THE ENTERPRISE SEO SLIDE FOR INSPIRATION
    $10K of data or $10k worth of content
  • HREF LANG VS SOME OBSCURE SCHEMA.ORG
    LOOK AT THE ENTERPRISE SEO SLIDE FOR INSPIRATION
    $10K of data or $10k worth of content
  • HREF LANG VS SOME OBSCURE SCHEMA.ORG
    LOOK AT THE ENTERPRISE SEO SLIDE FOR INSPIRATION
    $10K of data or $10k worth of content
  • SEO & DISPLAY
  • SEO & DISPLAY
  • Warren Lee: "Search Marketing: Bringing Sexy Back" #SEJSF

    1. 1. Search Marketing Bringing Sexy Back That guy presents
    2. 2. Austin Powers It’s Friday & you didn’t come here to hear all about me. So instead of a long bio let’s just say, “Yeah Baby” and get on with this presentation. And if you really must know more about what I’m up to when I’m not masquerading as Austin Powers… www.warrenlee.org International man of mystery
    3. 3. SHOW OF HANDS – IS YOUR SEO PROGRAM UNDER FUNDED?
    4. 4. PPC Search Marketing Usually Gets The LIONS SHARE of Budget P P C
    5. 5. YETPPC IS 2% OF SEARCH DEMAND* *Based on Google Adwords data for a new site with low QS.
    6. 6. NOTSAYING PAID SEARCH IS BAD 1 + 1 = 3 SEO + PPC = MORE
    7. 7. SURVEYSAYS AT THE EXECUTIVE LEVEL – SEO IS UNDERVALUED
    8. 8. SEO is often misunderstood
    9. 9. SEO & Personalization
    10. 10. Searchhascomealongway Since 10 blue links
    11. 11. From 10 blue links http://www.slideshare.net/fullscreen/crumplezone/beyond-10-blue-links-the-future-of-ranking/1
    12. 12. The Game Changer
    13. 13. Highly personalized results
    14. 14. Youcan’tmanagewhatyoucantmeasure
    15. 15. NOTSAYING PAID SEARCH IS BAD 1 + 1 = 3 SEO + PPC = MORE SEO AND PPC = ONE SEXY COUPLE
    16. 16. 1+1 = 3
    17. 17. 1+1 = 3
    18. 18. OH NOTOO SEXY! Hot or Not SEOTactics
    19. 19. Thank You! Warren Lee warren@seo-cubed.com @warrenleemedia Linkedin–NERDALERT

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