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Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit New York City

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Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit New York City

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Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit New York City

  1. #SEJSummit #Searchmetrics • 7 years of marketing and PR experience • 11 years of journalism and editing experience • Responsible for SEJ’s entire content strategy to drive traffic & increase community engagement @wonderwall7
  2. #SEJSummit #Searchmetrics What Happens to “Dead” Content? @wonderwall7
  3. #SEJSummit #Searchmetrics @wonderwall7 Why You Should Think Outside The Text Box
  4. #SEJSummit #Searchmetrics Social Media Images • 87% of the most shared content posts on Facebook are images • Key Takeaways • Statistics • Quotes from cited experts or post author @wonderwall7
  5. #SEJSummit #Searchmetrics SlideShare <-> Written Content • SlideShare has 159 million monthly pageviews • Dilute Your Content: Summaries of main points URL to white paper in description @wonderwall7
  6. #SEJSummit #Searchmetrics Repurposing The Same Content SurveyMonkey uses their own product, the survey platform, to create & upload presentations, PDFs, and infographics @wonderwall7
  7. #SEJSummit #Searchmetrics Audio Transcription • Mixing learning mediums up can increase attention span, according to NPR* • Transcribe your content for more accessibility • Also consider transcribing video interviews and podcasts to text @wonderwall7 *http://goo.gl/OBbuCe
  8. #SEJSummit #Searchmetrics Podcasts, aka On-Demand Audio • We are the “Netflix generation” • Podcasts make up almost 26% of ALL AUDIO listened to on audio devices (car, phone, etc.) @wonderwall7
  9. #SEJSummit #Searchmetrics Podcasts • Invite experts on your podcast to add insight to blog topics • Recap white papers, studies, blog posts, etc. @wonderwall7
  10. #SEJSummit #Searchmetrics Over 78% of all U.S. internet users watch video. That’s almost 196 million viewers. *Source: http://www.statista.com/topics/1137/online-video/ @wonderwall7
  11. #SEJSummit #Searchmetrics VIDEO Publish FROM Video • Interviews that are turned into blog posts • On-Demand Audio Versions • Gifs of interesting insight • Breaking Industry News NewEggTV has over 408,000 subscribers and different bloggers as hosts @wonderwall7
  12. #SEJSummit #Searchmetrics VIDEO Walmart has over 86,000 YouTube Subscribers Publish TO Video • Discussions of long-form posts • Explaining key topics • Turn long-form into a presentation @wonderwall7
  13. #SEJSummit #Searchmetrics @wonderwall7 Content syndication can bring up to 180% more email subscribers, as well as increased traffic and social media engagement. http://searchenginewatch.com/sew/how-to/2345534/should-you-syndicate-your-blog-to-get-more-traffic-leads
  14. #SEJSummit #Searchmetrics @wonderwall7 CONTENT SYNDICATION Take your content and repurpose on a bigger platform, like Tumblr and partner sites, with proper redirects in place
  15. #SEJSummit #Searchmetrics @wonderwall7 Let’s Use a Real Example: Nike Social media images and SlideShare with running tips
  16. #SEJSummit #Searchmetrics @wonderwall7 Let’s Use a Real Example: Nike • Do audio and video interviews with the runners • Give exclusive video content to bloggers for them to republish
  17. #SEJSummit #Searchmetrics @wonderwall7 Think Outside The Text Box: 3 Takeaways 1. Convert written content into different formats (or vice versa) to extend the life of your content 2. Publishing in different formats can increase user attention span and interest 3. Consider on-demand audio and partnering with other publishers to make your content go further
  18. #SEJSummit #Searchmetrics @wonderwall7 @wonderwall7 Linkedin/in/kelseychildress +KelseyJones

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