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Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SEJSummit Silicon Valley

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Biggest Mistakes by Brands in Integrated Marketing
By Lauren Vaccarello

Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.

Published in: Marketing
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Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SEJSummit Silicon Valley

  1. Sebastian Wenzel, Webanalyticsbook Free 30-Day Trial Instant data. Tweak strategies. Benchmark competitors.
  2. Best Selling Co-Author of Complete B2B Online Marketing & The Retargeting Playbook
  3. #SEJSummit #Searchmetrics @LaurenV
  4. #SEJSummit #Searchmetrics @LaurenV 3 TAKEAWAYS 1. It’s all about the messaging 2. Keep your promises as a marketer 3. Know your customers
  5. What You Will Learn Top 5 Mistakes Marketers Make What You Just Learned Q and A #SEJSummit #Searchmetrics @LaurenV
  6. Before you start your campaign, make sure you focus. Know your target audience, your message, your strategy. Don’t get distracted by shiny objects and don’t try to be everything to everyone.
  7. #SEJSummit #Searchmetrics @LaurenV
  8. Messaging can make or break a campaign
  9. Have a diverse team coming up with and reviewing content
  10. #SEJSummit #Searchmetrics @LaurenV
  11. A simple translation may not be enough with internationalizing your marketing efforts
  12. Take local slang and culture into consideration
  13. Make sure you review your campaigns with locals
  14. If you promise something in your marketing, make sure you are willing to deliver on it
  15. #SEJSummit #Searchmetrics @LaurenV
  16. Know your customers including why they buy from you
  17. Before making a drastic change to a well established brand, sanity check it with customers
  18. #SEJSummit #Searchmetrics @LaurenV
  19. #SEJSummit #Searchmetrics @LaurenV 3 TAKEAWAYS 1. It’s all about the messaging 2. Keep your promises as a marketer 3. Know your customers
  20. #SEJSummit #Searchmetrics @LaurenV Lauren Vaccarello SVP of Marketing, Sysomos @Lauren V

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