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#SEJSummit
@jtkoene
Photo Credit: Shutterstock.com
• Leads Professional Services and Client
Success teams as VP Services a...
#SEJSummit
@jtkoene
Photo Credit: Provided by the speaker
Search Plateau?
#SEJSummit
@jtkoene
Photo Credit: Provided by the speaker
Search Plateau?
#SEJSummit
@jtkoene
Photo Credit: Provided by the speaker
Arches
#SEJSummit
@jtkoene
Photo Credit: Provided by the speaker
Mountain Range
#SEJSummit
@jtkoene
Photo Credit: Provided by the speaker
#SEJSummit
@jtkoene
Screenshot: Provided by the speaker
That’s a plateau if I have ever seen one!
#SEJSummit
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
@jtkoene
Why this matters?
Bankruptcy
Screenshot: Provided by the speaker
#SEJSummit
What is
missing?
• We add content!
• We have great design!
• We do the fundamentals of SEO!
• We are NOT growin...
#SEJSummit
3 Takeaways:
Turn a plateau into a range
1.Ignite your content
2.Expand your reach
3.Recycle good SEO habits
Ph...
Photo Credit: Shutterstock.com
Ignite your
ContentOptimize content continuously on a
large scale
#SEJSummit
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Ignite your
content
Decommission or
consolidate low value
content: This...
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
X
X
Photo Credit: Shutterstock.com
Expand
your reach
Boost traffic by identifying & reaching
expanded audiences not currently ...
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Expand
your reach
Update and expand top of
funnel content by expanding
...
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Expand
your reach
Build content and
capabilities that focuses on
“searc...
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
Photo Credit: Shutterstock.com
Recycle
Good SEO
habits
Focus on key technical elements like:
mobile, site speed, useful na...
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Recycle
good SEO
habits
Participate in improving the
foundation: Improv...
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Photo Credit: Provided by the speaker
#SEJSummit
3 Takeaways:
Turn a plateau into a range
1.Ignite your content
2.Expand your reach
3.Recycle good SEO habits
Ph...
#SEJSummit
Thank You!
Jordan Koene
VP Services at Searchmetrics
@jtkoene
Photo Credit: Shutterstock.com
@jtkoene
Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau
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Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau

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After following all best practices and fine-tuning your strategy, many businesses find their SEO plateaus. Jordan’s session will help you break free of that plateau and take your site to the next level. By igniting your content, expanding your reach, and recycling good SEO habits, you can re-energize your search effort to put your SEO visibility back on the up-and-up.

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Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau

  1. 1. #SEJSummit @jtkoene Photo Credit: Shutterstock.com • Leads Professional Services and Client Success teams as VP Services at Searchmetrics, Inc. • Previously Head of SEO and Content Development at eBay
  2. 2. #SEJSummit @jtkoene Photo Credit: Provided by the speaker Search Plateau?
  3. 3. #SEJSummit @jtkoene Photo Credit: Provided by the speaker Search Plateau?
  4. 4. #SEJSummit @jtkoene Photo Credit: Provided by the speaker Arches
  5. 5. #SEJSummit @jtkoene Photo Credit: Provided by the speaker Mountain Range
  6. 6. #SEJSummit @jtkoene Photo Credit: Provided by the speaker
  7. 7. #SEJSummit @jtkoene Screenshot: Provided by the speaker That’s a plateau if I have ever seen one!
  8. 8. #SEJSummit @jtkoene Screenshot: Provided by the speaker
  9. 9. #SEJSummit @jtkoene Why this matters? Bankruptcy Screenshot: Provided by the speaker
  10. 10. #SEJSummit What is missing? • We add content! • We have great design! • We do the fundamentals of SEO! • We are NOT growing! Photo Credit: Shutterstock.com @jtkoene
  11. 11. #SEJSummit 3 Takeaways: Turn a plateau into a range 1.Ignite your content 2.Expand your reach 3.Recycle good SEO habits Photo Credit: Shutterstock.com @jtkoene
  12. 12. Photo Credit: Shutterstock.com Ignite your ContentOptimize content continuously on a large scale
  13. 13. #SEJSummit @jtkoene Screenshot: Provided by the speaker
  14. 14. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  15. 15. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  16. 16. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  17. 17. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Ignite your content Decommission or consolidate low value content: This is the concept of removing “dead” content or pages
  18. 18. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker X X
  19. 19. Photo Credit: Shutterstock.com Expand your reach Boost traffic by identifying & reaching expanded audiences not currently in your range of targets (but still relevant)
  20. 20. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  21. 21. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  22. 22. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  23. 23. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Expand your reach Update and expand top of funnel content by expanding diversity of content
  24. 24. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  25. 25. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  26. 26. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Expand your reach Build content and capabilities that focuses on “search moments” which allow users to learn more about your products, services and information
  27. 27. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  28. 28. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  29. 29. Photo Credit: Shutterstock.com Recycle Good SEO habits Focus on key technical elements like: mobile, site speed, useful navigation for great linking
  30. 30. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Recycle good SEO habits Participate in improving the foundation: Improve internal linking, expand the awareness of the brand, or make simple technical adjustments
  31. 31. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  32. 32. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  33. 33. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  34. 34. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Screenshot: Provided by the speaker
  35. 35. #SEJSummit Photo Credit: Shutterstock.com @jtkoene Photo Credit: Provided by the speaker
  36. 36. #SEJSummit 3 Takeaways: Turn a plateau into a range 1.Ignite your content 2.Expand your reach 3.Recycle good SEO habits Photo Credit: Shutterstock.com @jtkoene
  37. 37. #SEJSummit Thank You! Jordan Koene VP Services at Searchmetrics @jtkoene Photo Credit: Shutterstock.com @jtkoene

After following all best practices and fine-tuning your strategy, many businesses find their SEO plateaus. Jordan’s session will help you break free of that plateau and take your site to the next level. By igniting your content, expanding your reach, and recycling good SEO habits, you can re-energize your search effort to put your SEO visibility back on the up-and-up.

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