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Jason Miller of LinkedIn on Big Rock Content


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Big Rock Content: Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies.
From the sold-out Searchmetrics and Search Engine Journal June 13 conference at the Hotel Vitale in San Francisco: "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014"

Published in: Marketing, Technology, Business

Jason Miller of LinkedIn on Big Rock Content

  1. 1. Big Rock Content Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg presents
  2. 2. 1 of every 3 professionals on the planet is on LinkedIn.
  3. 3. Content pages receive 7X the page views vs. job pages. 7X JOB S CONTENT
  4. 4. The Definitive Publishing Platform Professional
  5. 5. Let’s Talk About Content…
  6. 6. Discover Explore Select Advocate 60%
  7. 7. It’s up to marketers to deliver a better content experience
  8. 8. The key ingredient to a better content experience is relevance
  9. 9. Not more content, more relevant content
  10. 10. 12 Speak to the dog, in the language of the dog, about what’s in the heart of the dog. – Roy Williams
  11. 11. Useful x Enjoyable x Inspired = Innovative Content Ann Handley’s Formula
  12. 12. Repurpose Content
  13. 13. The Blog is the Social Media Rug that Ties the Room Together.
  14. 14. A Steady Diet of Quality Content for Your Blog The Blogging Food Groups Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake
  15. 15. The only art I’ll ever study is stuff that I can steal from. - David Bowie
  16. 16. Who’s Doing it Right? (The Big Rock)
  17. 17. Who’s Doing it Right? (Twitter w/ Custom Image)
  18. 18. Who’s Doing it Right? (Going Visual)
  19. 19. Who’s Doing it Right?
  20. 20. Who’s Doing it Right? (The Webinar)
  21. 21. When You Need That Extra Push…
  22. 22. Inbound + Outbound = Heavy Metal Thunder (Sponsored Updates)
  23. 23. Mobile is Accelerating Content Consumption
  24. 24. Smartphone Consumption is Always On 9pm6pm3pm12pm9am6am
  25. 25. For Those About to Create Visual Content…
  26. 26. Research shows that a picture is really only worth 81.4 words, on average.
  27. 27. The visual is the new headline!
  28. 28. Visual Kicks Text’s A** 328,000 Views!
  29. 29. 5 Reasons for Going Visual • We are all visual thinkers • Visual language aids in decision making • Visual is more persuasive • Visual makes a better, longer overall impression than simple text • Visual connects emotionally
  30. 30. The Infographic is not Dead; Claiming that Something is Dead is so Passé
  32. 32. How Do You Know if Your Content is Relevant? Increased referral traffic Social Engagement Higher quality leads
  33. 33. It's not who does it first, it's who does it best.. - David Bowie
  34. 34. Big Rock Content Repurposed into “Turkey Slices” The Sophisticated Marketers Guide to LinkedIn Podcast: SlideShare
  35. 35. eBooks: Blogs:
  36. 36. Infographics:
  37. 37. The Webinar: Physical Book:
  38. 38. Take it Global:
  39. 39. Interested in Content Marketing on LinkedIn? Download the Sophisticated Marketer’s Guide to LinkedIn:
  40. 40. Give Your B2B Campaign to a B2C Agency (Big Rocks can be Fun)
  41. 41. People want a thrill, people want a spectacle and people love to be entertained.
  42. 42. I Love You All. Goodnight! Now Go Create Some Bloody Good Content!
  43. 43. Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg