Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How We Built 600+ Links in 30 Days & You Can, Too

2,235 views

Published on

In this presentation, Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month.

You’ll learn more about how to produce a 90% response rate on outreach with:
- The relationships required for success.
- Technical resources are needed to prepare for your big month.
- Workflows to maximize efficiency.

Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing.

But by aligning resources, Rowe was able to build a program that provided up to a 90% response rate on email outreach without using overseas VAs or email automation.

In his presentation, Rowe provides extensive details about how he built his workflow, resources, and timeline. He also shares how two specialists were able to carry out work that would normally require 10+ team members to accomplish.

Published in: Marketing
  • Login to see the comments

How We Built 600+ Links in 30 Days & You Can, Too

  1. 1. #SEJWebinar @purelinq | @_kevinrowe How to Build 600+ Links in a Month Kevin Rowe, Founder & CEO
  2. 2. #SEJWebinar @purelinq | @_kevinrowe Kevin Rowe 1. Founder/CEO PureLinq 2. Two 7-figure SEO companies 3. SEO automation tech, link building, link scheme/Quality Rater guidelines 4. Hyatt hotels, Bulletproof Coffee, Custom Ink
  3. 3. #SEJWebinar @purelinq | @_kevinrowe What am I talking about? 0 to 600 In 30 days
  4. 4. #SEJWebinar @purelinq | @_kevinrowe
  5. 5. #SEJWebinar @purelinq | @_kevinrowe 1. Online Product Sales 2. Drive Leads 3. Build brand awareness 4. All of the above Poll Questions What are your business goals?
  6. 6. #SEJWebinar @purelinq | @_kevinrowe Types of Links?
  7. 7. #SEJWebinar @purelinq | @_kevinrowe What’s Normal? *Open Rates: 15 - 29% *CTR: 1.5 - 3.5% *Source: Manually calculated based on mailchimp study: https://mailchimp.com/resources/email-marketing-benchmarks/
  8. 8. #SEJWebinar @purelinq | @_kevinrowe Elements of a Program • Identify sites • Vet for qualityList building • Contact names • Emails/phonesFind contact • Target by niche/site • SequencingCustom emails • Info graphic • StudyContent • Email sites • Phone callsOutreach • Emails • Phone callsFollow Ups • Setup crawler • Manual reviewVerify
  9. 9. #SEJWebinar @purelinq | @_kevinrowe Low Reply Rates *Source: https://www.searchenginejournal.com/bloggers-outreach-no- reply/217843/ Survey: 300 bloggers about why they don’t reply
  10. 10. #SEJWebinar @purelinq | @_kevinrowe The Traditional Approach FTEs: 14 – 58 people to build 600 links with over 30K emails. *Source: Manually calculatd
  11. 11. #SEJWebinar @purelinq | @_kevinrowe How to Do It
  12. 12. #SEJWebinar @purelinq | @_kevinrowe Thematic Reclamation Select the Right Approach Unlinked Brand Mentions
  13. 13. #SEJWebinar @purelinq | @_kevinrowe Key Elements Links Tech Relationships Processes
  14. 14. #SEJWebinar @purelinq | @_kevinrowe 90%response rates Why Relationships 700sites to reach 600 placements
  15. 15. #SEJWebinar @purelinq | @_kevinrowe How Relationships
  16. 16. #SEJWebinar @purelinq | @_kevinrowe How Relationships
  17. 17. Jan NovOctFeb Mar Apr May Jun Jul Aug Sep Dec Build List Maintain list Building Relationships Author/publis her list (100- 500) Value prop Pitch (Email/Call) Outreach/pitc h Log Author/publis her list (100- 500) Value prop Pitch (Email/Call) Outreach/pitc h Log Author/publis her list (100- 500) Value prop Pitch (Email/Call) Outreach/pitc h Log Identify value specific Build report/content Email Social checkin Identify value specific Build report/content Email Social checkin Identify value specific Build report/content Email Social checkin
  18. 18. #SEJWebinar @purelinq | @_kevinrowe Off-the-Shelf Technology: Store
  19. 19. #SEJWebinar @purelinq | @_kevinrowe Process, Process, Process Source: eosworldwide.com
  20. 20. #SEJWebinar @purelinq | @_kevinrowe Process Mapping
  21. 21. #SEJWebinar @purelinq | @_kevinrowe Process Mapping
  22. 22. #SEJWebinar @purelinq | @_kevinrowe The Process Identify criteria •Metrics •Quality Search index for sites •Filter •Manually review Search Ahref •UBMs •Thematic Pitch prep •Paragraph + link •Angle Outreach •BuzzStream list •One-to-one Reconcile •ScrapeBox •Moz.com
  23. 23. #SEJWebinar @purelinq | @_kevinrowe The Process
  24. 24. #SEJWebinar @purelinq | @_kevinrowe The Process
  25. 25. #SEJWebinar @purelinq | @_kevinrowe The Process
  26. 26. #SEJWebinar @purelinq | @_kevinrowe Pro Tip Build a search engine
  27. 27. #SEJWebinar @purelinq | @_kevinrowe

×