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How to Improve Ecommerce SEO with User Generated Content

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To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic.

Between creating the right bidding strategies, segmenting your audiences, and showcasing effective content to bring more shoppers to your store, selling your ecommerce brand on search can quickly get complicated.

This presentation will equip your ecommerce business with the latest and best SEO and PPC tactics for increasing traffic, improving ROI on ad spend, and succeeding on search in 2019.

Learn how social proof enhances your current SEO strategy and discover:
– The state of search in 2019.
– How to stand out in search results with user-generated content (UGC).
– How UGC boosts social optimization.

Published in: Marketing
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How to Improve Ecommerce SEO with User Generated Content

  1. 1. How to Improve eCommerce SEO with User-Generated Content
  2. 2. NYC BASED PASSIONATE ABOUT WEBSITE USER EXPERIENCE LOVES COOKING AND CULINARY EXPERIENCES Ryan DeAngelo Senior Client Success Manager #SEJThinktank @your_twitter_handle #SEJThinktank @Yotpo
  3. 3. What we’ll cover: ● The state of search in 2019 ● Stand out in search results with UGC ● How UGC boosts social optimization #SEJThinktank @Yotpo ● Q&A
  4. 4. The state of search in 2019 #SEJThinktank @your_twitter_handle #SEJThinktank @Yotpo
  5. 5. ● 36% of product searches start on a search engine ● eCommerce sales continue to accelerate (10% of all retail sales in 2018) ● Google shopping is the largest growth opportunity for most online retailers in 2019 Why SEO is critical to the success of your eCommerce website #SEJThinktank @your_twitter_handle #SEJThinktank @Yotpo
  6. 6. #SEJThinktank @your_twitter_handle Poll Question #1 Are you a brand or agency? #SEJThinktank @Yotpo
  7. 7. #SEJThinktank @your_twitter_handle Stand out in search results with powerful UGC #SEJThinktank @Yotpo
  8. 8. Stand out on search Rich snippets Display your site and products’ star rating and number of reviews in organic search results. Rich snippets: ● Increase click-through rates by 20-30% ● Drive relevant traffic to your site #SEJThinktank @your_twitter_handle #SEJThinktank @Yotpo
  9. 9. Stand out on search SEO Page A dedicated SEO page boosts organic traffic by hosting all of your site reviews on one page, helping you to: ● Outrank 3rd party review sites and aggregators ● Create higher search relevance with fresh content ● Direct high-intent traffic to your site #SEJThinktank @your_twitter_handle #SEJThinktank @Yotpo
  10. 10. #SEJThinktank @your_twitter_handle UGC inspires purchases Convert casual browsers into decisive buyers #SEJThinktank @Yotpo
  11. 11. #SEJThinktank @your_twitter_handle Stand out on search Diverse Content Display your site and products’ star rating and number of reviews in organic search results. Rich snippets: ● Reviews ● Photos ● Owned content ● Media ● Video to make up 80% of all internet traffic by 2019, according to Cisco #SEJThinktank @Yotpo
  12. 12. #SEJThinktank @your_twitter_handle Poll Question #2 Are you currently leveraging User Generated Content to boost SEO? #SEJThinktank @Yotpo
  13. 13. #SEJThinktank @your_twitter_handle Convert high-intent traffic from paid acquisition Google Seller Ratings Show your star ratings alongside AdWord campaigns. Google Seller Ratings offer a powerful way to: ● Increase click-through rate by 17% ● Lower your cost-per-click and improve the quality of traffic to your site ● Boost trust in your brand for browsers on search #SEJThinktank @Yotpo
  14. 14. #SEJThinktank @your_twitter_handle Convert high-intent traffic from paid acquisition UGC for Google Shopping Show star ratings and reviews alongside all your product ads to make them stand out on Google Search Results. These ads are becoming increasingly important in the search landscape, and have a strong impact in ensuring you can be found on search. ● Increase CTR by 24% ● Provide critical info to shoppers making purchase decisions ● Bring high-intent shoppers to your store #SEJThinktank @Yotpo
  15. 15. #SEJThinktank @your_twitter_handle How UGC boosts social optimization #SEJThinktank @Yotpo
  16. 16. #SEJThinktank @your_twitter_handle ● Choose specific words rather than general terms ● Bid on words/phrases your customers use to describe your products Voice of the customer Bidding Strategy #SEJThinktank @Yotpo
  17. 17. #SEJThinktank @your_twitter_handle SEO & SEM best practices and live Q&A with Joe the CEO & Founder of Agency Within #SEJThinktank @Yotpo
  18. 18. Questions? #SEJThinktank @your_twitter_handle #SEJThinktank @Yotpo Thank You!

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