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Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021
Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review pages. Register now for the next sponsored Search Engine Journal webinar. Kevin Rowe, Founder of PureLinq, reveals the fundamentals of link building for ecommerce and affiliate sites in 2021. In this presentation, you will learn: How to properly vet site quality to maximize the impact of your link building efforts. How to select ecommerce or affiliate pages for link building based on analysis. Details on how to secure links to product category or review pages with the most effective link building strategy – unlinked brand mentions. Prospecting and securing critical category or commercial page links play a major role in driving rankings in competitive fields. Rowe, who has built link building campaigns for Fortune 500 companies, luxury hospitality brands, a large variety of affiliate sites, and ecommerce clients, shares tips to make the process less tedious and more efficient.
Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021
- 1. #SEJWebinar @purelinq | @_kevinrowe LinkBuilding for E-Commerce & Affiliate Sites: Kevin Rowe, Founder & CEO
- 2. #SEJWebinar @purelinq | @_kevinrowe Overview SelectApproach Focusing on the fastest and most impactul approach: Unlinked Mentions Select target pages Live Run Through How to identify the pages to build links towards. Prospecting mentions Resource included Process for finding unlinked mentions using moz, ahrefs, and google search. Outreach & Pitching Resource included: Resources and tool lists to develop pitches and outreach to sites. Evaluating sites Not all sites are created equal, this will provide detail on how to select sites that won’t put you at risk of a penalty, manual action, or link devaluation.
- 3. #SEJWebinar @purelinq | @_kevinrowe KevinRowe 1. Founder/CEO PureLinq 2. Two 7-figure SEO companies 3. SEO automation tech, link building, link scheme/Quality Rater guidelines 4. Major clients in: insurance, affiliate, e-commerce, hospitality, and health/beauty.
- 4. #SEJWebinar @purelinq | @_kevinrowe Solutions ASOLUTION FOR YOUR EVERY SEO Contextual Links Contributors or PR pitches for new articles on editorial blogs. Over 90% placement rate Thematic Reclaim Leverage our Mention Engine to find existing articles with high PA that are thematically relevant to your content. Secure unlinked brand mentions from articles mentioning your brand or the brands you sell. Unlinked Mentions PureContext Highest placement rate in the industry 50-90% Content Marketing Google Compliant Links Leverage unique content, data, studies, or research to create shareable content, then distribute to major industry or general publications
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- 6. #SEJWebinar @purelinq | @_kevinrowe What’syour level of experience on link building? 1.What’s link building 2.Heard of it, but never done it 3.I’ve seen successful link building programs 4.Build links for projects before. 5.I’ve planned large scale link building programs with teams
- 7. #SEJWebinar @purelinq | @_kevinrowe Whatare Unlinked Mentions
- 8. #SEJWebinar @purelinq | @_kevinrowe WhyUBMs Conversion rate 50% - 90%
- 9. #SEJWebinar @purelinq | @_kevinrowe 4Types: Unlinked Mentions Company Brand Product Brand Retail Brands Executive Brands Thematic
- 10. #SEJWebinar @purelinq | @_kevinrowe ExamplesCompany Brands Company Brand
- 11. #SEJWebinar @purelinq | @_kevinrowe ExamplesProduct Brands Company Brand Product Brand
- 12. #SEJWebinar @purelinq | @_kevinrowe ExamplesRetail Brands Retail Brands
- 13. #SEJWebinar @purelinq | @_kevinrowe ExamplesExecutive Brands Retail Brands Executive Brands Uber fam General fam Niche fam
- 14. #SEJWebinar @purelinq | @_kevinrowe ExamplesThematic Retail Brands Thematic
- 15. #SEJWebinar @purelinq | @_kevinrowe Howto Find Unlinked Mentions
- 16. #SEJWebinar @purelinq | @_kevinrowe Fullautomation PureLinq’s Mention connection technology Manual direct email Find email on site from google search then email from site. Prospect tools Find bulk mentions then upload site list to pitch box/buzzstream
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- 19. #SEJWebinar @purelinq | @_kevinrowe Trickto search: operators “search engine journal” -intext:searchenginejournal.com and -insite:facebook.com
- 20. #SEJWebinar @purelinq | @_kevinrowe Howto Resources PureLinq.com/e-comm-resources
- 21. #SEJWebinar @purelinq | @_kevinrowe Selectingthe Right Page
- 22. #SEJWebinar @purelinq | @_kevinrowe Overview- Page Types Homepage Category/Groupings Individual Items Informational
- 23. #SEJWebinar @purelinq | @_kevinrowe TopRanking & Visibility Analysis Anchor text 02 ● What’s the anchors v competitors ● Anchor by content type Rank analysis 01 ● Site top pages (ahrefs) ● Rank below page 1 ● Rank on page 1 Top Competing Content Content Type 03 ● Informational ● Category/product ● Homepage Link profile 02 ● Count of URD to page ● URD to domain ● Anchor text to page Anchor text 01 ● Anchor text ● Content type ● Link profile Content Type 03 ● Informational ● Category/product ● Homepage KW Data 04 ● High/low search ● Level of competition ● Contextual fit Visibility
- 24. #SEJWebinar @purelinq | @_kevinrowe HomepageLinks When to link to homepage ● Targeting top level category-level keywords for ranking ● Have a new site that needs brand presence ● Launching a new site, for early awareness ● Building site-wide contextual relevance
- 25. #SEJWebinar @purelinq | @_kevinrowe Category-PageLinks When to link to Category listings ● Targeting category-level keywords for ranking ● High-search volume keywords ● Top content is transactional or directional (unless you have informational) ● Business goals are short-term lead/sales focused
- 26. #SEJWebinar @purelinq | @_kevinrowe IndividualProduct or Specific Focus When to link to Category listings ● Targeting product specific keywords for ranking ● Low-search volume keywords ● Have budget to spread over a high count of pages ● have multiple focus pages under a category ● Top ranking content is specific pages
- 27. #SEJWebinar @purelinq | @_kevinrowe Educational/InformationalPage Links When to link to Category listings ● Goals are 6-12 months or longer ● Ranking 1 page for multiple keywords ● Top ranking content is informational ● Building domain authority is main focus ● In an industry that is gambling, financial, loans, or similar niches
- 28. #SEJWebinar @purelinq | @_kevinrowe LiveRun Through
- 29. #SEJWebinar @purelinq | @_kevinrowe EvaluatingProspective Sites
- 30. #SEJWebinar @purelinq | @_kevinrowe PureGrade Whatis it? Score from 1 to 100 to rate site quality for links? How to use it 1. To get or don’t get a link (40%<) 2. Evaluate your link profile 3. Build disavow list How is it calculated? A mix of automated footprint assessment and manually review each site’s 30 quality indicators. purelinq.com/puregrade
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- 32. #SEJWebinar @purelinq | @_kevinrowe Keysto a Great Assessment How to evaluate potential linking partners Weight each element Some aspects of the site are more important than others Build a footprint not just one element Examine multiple elements then decide if the site’s quality
- 33. #SEJWebinar @purelinq | @_kevinrowe Metrics| Quality • Guidance to narrow lists • Support micro-decisions • Reduce workload • Influence final decisions • Manual review • Increase workload
- 34. #SEJWebinar @purelinq | @_kevinrowe Metrics Stateof Link Building - Aira Download: https://www.aira.net/state-of-link-building /link-building-measurement-and-reportin g/
- 35. #SEJWebinar @purelinq | @_kevinrowe Google’sQuality Scale • Any purpose • Content depth • Credible sources
- 36. #SEJWebinar @purelinq | @_kevinrowe SiteQuality Review Content Admin Link Profile Authorship Authority Technical
- 37. #SEJWebinar @purelinq | @_kevinrowe KeyElements Content Commercial links: links to money pages not tagged with nofollow or sponsor Navigation: Way to general for a blog No no keywords: gambling, porn, payday loans https://www.insanevisions.com/3-steps-to-fixi ng-bad-credit https://imaginationwaffle.com/things-which-yo u-must-know-before-getting-your-house-paint ed/ Examples Frequency: Post are infrequent or old
- 38. #SEJWebinar @purelinq | @_kevinrowe Aboutus: general about page Admin pages: advertising, guest posts Info: Phone, address, email https://www.insanevisions.com/contact https://stephaniecristi.blog/services/advertise- your-blog-with-me/ Examples Admin Key Elements
- 39. #SEJWebinar @purelinq | @_kevinrowe Excessivelinks: too many links pointing to one page Low Authority: Use DA or DR Non relevant links: links don’t make sense for the page Examples Link Profile https://ahrefs.com/site-explorer/overview/v2/subdomains/live?target=www.insanevisions.com%2F Key Elements
- 40. #SEJWebinar @purelinq | @_kevinrowe Names& Bylines: Set to admin or site name Author page: Is there information about the author Foreign: Author is from country targeted Staff writer: http://yearzerosurvival.com/on-a-budget-prep ping-for-5-bucks/ No author: https://miosuperhealth.com/4-ways-to-improv e-your-running-form/ Examples Authorship Key Elements
- 41. #SEJWebinar @purelinq | @_kevinrowe Presence:Has a presence Following: personal, micro influencer, influencer, news Engagement: Do they have engagement Examples Reputation https://app.buzzsumo.com/content/web?q=https%3A%2F%2Fwww.insanevisions.com%2F Key Elements
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- 43. #SEJWebinar @purelinq | @_kevinrowe KevinRowe, Founder & CEO @_kevinrowe @PureLinq PureLinq.com Resource library for e-comm SEO and link building PureLinq.com/e-comm-resources
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