Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search.
BERT (which stands for Bidirectional Encoder Representations from Transformers) will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change!
But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?
In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search.
In this presentation, Dawn Anderson of Bertey explains exactly what Google’s BERT is all about.
– What BERT really is and how it works.
– How BERT will impact search.
– Whether you should try (or can) optimize your content for BERT.