Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search.
BERT (which stands for Bidirectional Encoder Representations from Transformers) will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change!
But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?
In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search.
In this presentation, Dawn Anderson of Bertey explains exactly what Google’s BERT is all about.
You’ll learn:
– What BERT really is and how it works.
– How BERT will impact search.
– Whether you should try (or can) optimize your content for BERT.
67. Example(context(window(size(3
Source'Text Training'
Samples
The quick brown fox jumps over the lazy dog (the,(quick)(
(the,(
brown)(
(the,(fox)
The quick brown fox jumps over the lazy dog (quick,(the)(
(quick,(
brown)(
(quick,(fox)(
(quick,(
jumps)
The quick brown fox jumps over the lazy dog Etcetera
The quick brown fox jumps over the lazy dog Etcetera
#SEJThinktank
@dawnieando
69. Most%language%modellers%are%uni0
directionalSource'Text
Writing a list of random sentences is harder than I Initially thought it would be
Writing a list of random sentences is harder than I Initially thought it would be
Writing a list of random sentences is harder than I Initially thought it would be
Writing a list of random sentences is harder than I Initially thought it would be
They%can%traverse%over%the%word’s%context%window%from%only%left%to%right%or%right%to%left.%%Only%in%one%direction,%but%
not%both%at%the%same%time
#SEJThinktank
@dawnieando
70. BERT%is%different.%%BERT%uses%bi1directional%
language%modelling.%%The%FIRST%to%do%thisSource'Text
Writing a list of random sentences is harder than I Initially thought it would be
Writing a list of random sentences is harder than I Initially thought it would be
Writing a list of random sentences is harder than I Initially thought it would be
Writing a list of random sentences is harder than I Initially thought it would be
Bert%can%see%both%the%left%and%the%right%hand%side%of%the%target%word
#SEJThinktank
@dawnieando