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Amy Vernon of The Daily Dot #SEJSummit: Lessons from the Newsroom

Amy Vernon of The Daily Dot looks at search and social through the lens of a journalist and explains how key strategies for success in the newsroom can be applied to digital marketing. She will also share how and why SEOs should be concerned with audience engagement in 2016.

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Amy Vernon of The Daily Dot #SEJSummit: Lessons from the Newsroom

  1. 1. #SEJSummit @AmyVernon Be curious Give people what they need AND want Respect your audience 3 Takeaways
  2. 2. #SEJSummit @AmyVernon Director ofAudience Engagement The Hometown Paper Of the Internet
  3. 3. #SEJSummit @AmyVernon analytics, social media, grammar, bacon, & SIBERIAN HUSKIES I Like
  4. 4. #SEJSummit @AmyVernon One Siberian Husky in particular
  5. 5. #SEJSummit @AmyVernon I’ve worked for and WITH
  6. 6. #SEJSummit @AmyVernon I thought I’d always be: A newspaper journalist.
  7. 7. #SEJSummit @AmyVernon Be Curious
  8. 8. #SEJSummit @AmyVernon Why is it that when one man builds a wall, the next man immediately needs to know what's on the other side? - George R.R. Martin, A Game of Thrones Be Curious
  9. 9. #SEJSummit @AmyVernon Cartoon by Cathy Wilcox
  10. 10. #SEJSummit @AmyVernon What is Search if it is not to satisfy curiosity?
  11. 11. #SEJSummit @AmyVernon What do you search for? How do you search for it? How do you search for it on social?
  12. 12. #SEJSummit @AmyVernon Search
  13. 13. #SEJSummit @AmyVernon Curiousity Doesn’t kill most cats Photo by lauragrafie via Flickr Creative Commons
  14. 14. #SEJSummit @AmyVernon Give people what they need AND what they want
  15. 15. #SEJSummit @AmyVernon Give your audience what they want and need Look for something, find something else, and realize that what you've found is more suited to your needs than what you thought you were looking for. - Lawrence Block
  16. 16. #SEJSummit @AmyVernon What they want
  17. 17. #SEJSummit @AmyVernon What they need
  18. 18. Want vs Need?
  19. 19. #SEJSummit @AmyVernon Respect your Audience
  20. 20. #SEJSummit @AmyVernon Respect your Audience I'm always trying to gain and keep the audience's respect. I always want them to know that the show doesn't think they're stupid for watching. - Dan Harmon, creator of Community
  21. 21. #SEJSummit @AmyVernon Don’t brush off all haters
  22. 22. The saga of dat boi
  23. 23. #SEJSummit @AmyVernon Sometimes you turn them around
  24. 24. #SEJSummit @AmyVernon Be curious Give people what they need AND want Respect your audience 3 Takeaways
  25. 25. Thank You! Facebook.com/AmyVernon Facebook.com/DailyDot @AmyVernon @DailyDot DailyDot.com AmyVernon.net #SEJSummit @AmyVernon

Amy Vernon of The Daily Dot looks at search and social through the lens of a journalist and explains how key strategies for success in the newsroom can be applied to digital marketing. She will also share how and why SEOs should be concerned with audience engagement in 2016.

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