Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. He is the founder of Alphametic, an organic growth accelerator, and SearchDecoder.com, a place for smart ideas about SEO, growth and entrepreneurship. As Adj. Professor at NYU, Matthew teaches advanced, graduate course on search marketing. He writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post. He has helped some of the world’s biggest brands, digital agencies and start-ups to spur unprecedented online growth. He is the author of Amazon best-selling book, “SEO Like I’m 5,” and he recently launched an online course available at IWillTeachYouSEO.com.