Sempo | El papel influencial del Search Marketing

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Sempo | El papel influencial del Search Marketing

  1. 1. search el papel influencial del search marketing en la era de la web social
  2. 2. search your head first a new mindset for contemporary marketers
  3. 3. ORGANIC SEO PAY-PER-CLICK ONLINE PR CONTEXTUAL LINK BUILDING RSS FEEDS MOBILE SEARCH BLOGGING BEHAVIORAL SEARCH INTEGRATION BID STRATEGY SHOPPING ENGINES VIDEO SEARCH WEB ANALYTICS SOCIAL SEARCH
  4. 4. search 2.0 2.3D 3.0 ?.x
  5. 5. online practices and technologies that users adopt to share content, feelings , opinions, experiences , and the same media social media “ ” wikipedia
  6. 6. change attitude (yes you can)
  7. 7. social search tagging sharing listing collaborating posting rating voting ranking uploading commenting bookmarking linking
  8. 8. people helping people finding stuff
  9. 9. user powered web
  10. 10. opportunity thread (and/or)
  11. 11. user fuelled branding
  12. 12. search breathe think plan
  13. 13. intelligence a new kind of marketing
  14. 14. listen referrals social networks key phrases word of mouth rating voting buzz blogs keywords competitors online reputation polls engagement
  15. 15. tools a new breed of marketing
  16. 16. brand monitoring social networks online PR blogs twitter collaborative tools buzz web analytics facebook linkedin RSS technorati digg influencers conversations engagement knowledge sharing ROC MAO SEO SEM viral wikis wordtracker adwords search
  17. 17. mindset a new style of marketing
  18. 18. p erseverance p roactivity p atience p assion
  19. 19. breathe
  20. 20. search
  21. 21. action
  22. 22. measure analyze optimize leverage engage understand viralize
  23. 23. measure analyze optimize leverage engage understand viralize
  24. 24. measure analyze optimize leverage engage understand viralize
  25. 25. measure analyze optimize leverage engage understand viralize
  26. 26. measure analyze optimize leverage engage understand viralize
  27. 27. measure analyze optimize leverage engage understand viralize
  28. 28. measure analyze optimize leverage engage understand viralize
  29. 29. measure analyze optimize leverage engage understand viralize
  30. 30. change mindset
  31. 31. you can change
  32. 32. you can learn
  33. 33. you can search strategize integrate innovate
  34. 34. massimo burgio sempo board.global.europe global search interactive mediacamp roma linkedin facebook twitter slideshare www. sempo.org

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