Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

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My presentation at BrightonSEO 2013

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Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

  1. 1. SCOUTING FOR SOCIAL MEDIA INFLUENCERSSÉAN WALSH – HEAD OF SOCIAL@WALSHYBHOY
  2. 2. THE VALUE OF THE BLOGGER ISGROWING…AND THEY KNOW IT!
  3. 3. INFLUENCER TIERS The Super Influencer Vogue: Blog - www.vogue.co.uk/blogs - 87 DA @BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes Media | Mainstream | £££ The Influencer The Man Repeller – www.manrepeller.com – 74 DA @ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes Connected | Established | Savvy The Future Influencer The Style Rawr – www.thestylerawr.com – 34 DA @TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes Power user | Curator | Brand hungry
  4. 4. SOCIAL TELLS Are they connected & are they growing? • How big are their networks? 7,000+ community Growth: 2,022 followers over 6 months • How fast are they growing? 68% growth • Are they creating engagement? 15% month on month growth
  5. 5. Are they being noticed by their peers? • Fashion Blogger awards and nominations • Blog roll recommendations on fellow blogger sites • Content sharing by influencers in the industry • Guest blogging & inter- linking between theINDUSTRY TELLS blogger community
  6. 6. SEO TELLS Is their site starting to SITE TRAFFIC reap SEO benefits? • Is site traffic growing month by month? +6883 increase on monthly traffic LINK ANALYSIS • What does their backlink profile look like? Is their content being noticed? SEO VISIBILITY • Is their site becoming more prominent in search? 46% increase in search visibility
  7. 7. Blogger outreach isn’t new, but itcan take time. Be polite, be honestand be useful to the blogger.
  8. 8. CURATE COLLABORATEACCESS EDUCATE
  9. 9. Thanks!@walshybhoy

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