Scouting for Social Media Influencers (Sean Walsh - Blueclaw)
SCOUTING FOR SOCIAL MEDIA INFLUENCERSSÉAN WALSH – HEAD OF SOCIAL@WALSHYBHOY
THE VALUE OF THE BLOGGER ISGROWING…AND THEY KNOW IT!
INFLUENCER TIERS The Super Influencer Vogue: Blog - www.vogue.co.uk/blogs - 87 DA @BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes Media | Mainstream | £££ The Influencer The Man Repeller – www.manrepeller.com – 74 DA @ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes Connected | Established | Savvy The Future Influencer The Style Rawr – www.thestylerawr.com – 34 DA @TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes Power user | Curator | Brand hungry
SOCIAL TELLS Are they connected & are they growing? • How big are their networks? 7,000+ community Growth: 2,022 followers over 6 months • How fast are they growing? 68% growth • Are they creating engagement? 15% month on month growth
Are they being noticed by their peers? • Fashion Blogger awards and nominations • Blog roll recommendations on fellow blogger sites • Content sharing by influencers in the industry • Guest blogging & inter- linking between theINDUSTRY TELLS blogger community
SEO TELLS Is their site starting to SITE TRAFFIC reap SEO benefits? • Is site traffic growing month by month? +6883 increase on monthly traffic LINK ANALYSIS • What does their backlink profile look like? Is their content being noticed? SEO VISIBILITY • Is their site becoming more prominent in search? 46% increase in search visibility
Blogger outreach isn’t new, but itcan take time. Be polite, be honestand be useful to the blogger.