2. www.ibisworld.com

3. www.ibisworld.com
2011 2012 2013 2014 2015
Revenue
(Mil)
$12,647.3 $12,926.3 $13,067.6 $13,190.3 $13,236.0
Profit
(Mil)
$1,898.0 $1,869.8 $1,826.3 $1,890.4 $1,904.3
Profit
Margin
15% 14% 14% 14% 14%

4. 60%
23.00%
1%
16%
Welch's Ocean Spray GV Other
www.ibisworld.com

5. www.surveymonkey.com

6. 4.1
4 4
3.8
4.2
3.9
3.7
3.5
5
2.8
3 3
0
1
2
3
4
5
6
Price Taste Healthiness Bottle Size
Category Motivators Rating 1(Worst) 5 (Best)
Welch's Ocean Spray GV

7. High Price
GreatTasteBadTaste
Low Price
Price Rating: 4.1/5
Taste Rating: 4/5
Price Rating: 4.2/5
Taste Rating: 3.9/5
Price Rating: 5/5
Taste Rating: 2.8/5

8. http://www.welchs.com

9. www.oceanspray.com

16. • $3.48
• ($0.05 per ounce)
• Differentiated Competition
• Skimming Pricing Strategy
• $2.68
• ($0.04 per ounce)
• Differentiated Competition
• Competitive Pricing Strategy
• $2.78
• ($0.04 per ounce)
• Differentiated Competition
• Competitive Pricing Strategy
Prices from Johnstown, PAWal-Mart

17. Advertising
website

18. Advertising
website

19. website

20. High Price
GreatTasteBadTaste
Low Price
Price Rating: 4.1/5
Taste Rating: 4/5
Price Rating: 4.2/5
Taste Rating: 3.9/5
Price Rating: 5/5
Taste Rating: 2.8/5