Recent InfoDesk webinar explains how information professionals can "use marketing promotions to blow out their online information usage and increase ROI." - Download Recording & Slides Now!
http://www.infodesk.com/download-how-to-promote-online-information-resources
The Special Libraries Association’s Pharmaceutical & Health Technology (PHT) Division and InfoDesk, presented the complimentary webinar, “How To Promote Online Information Resources” on Thursday, December 3 at 10:00 a.m. EST.
What you will learn in this one-hour webinar:
Why you should promote your information services
How to set attainable promotion goals
Which marketing channels are best for you
How to create your own simple, user-focused messages and promotions
The importance of “calls to action”
How to measure and communicate your success effectively
The webinar is designed to help information professionals, including librarians and knowledge management professionals, understand how to promote their online information services more effectively. Additionally, it provides practical examples of promotions that attendees can adapt for their own use.
The webinar featured longtime PHT member, Andrew Clark, Director Scientific Information Services, UCB and Sean Smith, Vice President of Marketing at InfoDesk. They will share their experience with promoting online information services, providing the perspectives of both information professionals and vendors.
Topics include:
- The importance of setting reasonable goals and expectations
- Deciding on ownership and execution
- Creating the promotion efforts and timeline
- Understanding benchmarks
- Showing credible ROI.
Webinar watchers will learn about the challenges of changing user behavior, as well as how to set specific promotion goals and how to define and measure success. Attendees will also learn about selecting the proper channels and how to create effective messaging for those channels. Finally, the speakers underscored the importance of execution and evaluation in developing credible ROI narratives.