BSidesSLC is a two-day information security conference held in Salt Lake City that is community-organized and focuses on sharing ideas and building relationships. Attendance has grown from 40 attendees in 2015 to over 200 in recent years. The conference provides opportunities for local security professionals to present on projects and trends in a relaxed environment. Sponsorship is needed to keep the event low-cost and ensure it remains accessible to the community. Sponsorship benefits include brand recognition, access to potential employees, and staying up-to-date on emerging topics. Various sponsorship levels and a la carte options are available for companies to engage with attendees.

1. Conference Overview
BSidesSLC is an innovative two-day conference, open to the public, and
focused on sharing ideas, insights, and developing longstanding relationships
within the information security community. Attendees come from a vast range of
backgrounds local and nationwide.
About the BSides Organization
BSides events (held both locally and world-
wide) are a community-driven framework for
building events for and by information security
community members. Some of the goals of the
conference include:
• Create opportunities for local security
professionals to present on projects and
concepts in a relaxed environment.
• Encourage collaboration with local security
professionals.
• Promote discussions, demos, and interaction
from participants.
• Provide content that covers up and coming
security trends.
Sponsorship Prospectus
March 10-11, 2016 - http://www.bsidesslc.org
2015 Keynote Speaker Kevin Johnson
Conference Attendance
2103 2014 2015
227
100
40

2. Conference Details:
Conference Date: March 10-11, 2016
Audience: IT and InfoSec, influencers and buyers
2013 attendees: 55
2014 attendees: 104
2015 attendees: 227
2016 attendee goal: 350
2016 keynote speakers: Jack Daniel & Neil Wyler
To ensure this is a community-driven event we want to keep our event as low-
cost as possible so that security professionals throughout
the region are not prohibited from attending due to high
ticket costs. This year, for the first time, participants will
have the option to attend completely free of charge. For
this reason, we NEED to look to trusted sponsors to make
this event happen.
This package contains information for ways in which you
can help support the BSidesSLC event as a sponsor and
participate in this unique event. One of the greatest
benefit of this conference is providing the local
community an opportunity to learn and grow, thus helping organization
throughout the state to better secure their systems and networks. We would love
to partner with you to make this happen.
2015 Attendee Job Functions
DBA
7%
Pentesters
8%
Malware Analyst
10%
Compliance
11%
Security Engineers
29%
System Administrators
35%
2015 Attendee Business Location
Ogden
4%
Layton
8%
Salt Lake
10%
Lehi
11%
Provo
30%
Orem
36%

3. A trend that has been taking place at security conventions is sponsors are
bringing a presence not so much to make a brand awareness, but to find talent.
If your organization has had any difficulty finding the right candidate for an
Information Security position, join us as a sponsor, and come to the event. We’ll
announce you’re looking and direct interested potential employees your way.
If you have any additional questions please do not hesitate to contact us by
emailing info@bsidesslc.org. or call the contacts listed below. We value your
participation in this BSidesSLC event, and thank you for your consideration.
Sincerely,
The BSidesSLC 2015 Organizers
History
The Security B-Sides idea was born in 2009 when a number of quality speakers
and presentations were rejected from a well-known mainstream conference. The
rejections were not due to a lack of quality, but rather lack of space and time.
Organizers wanted to provide people with options by removing common
conference barriers and providing more options for speakers, topics, and event.
Thousands of people have attended and written about their experience at
Security B-Sides events. Read more at
http://www.securitybsides.com/w/page/19532810/Media
While every Security B-Sides event is unique, here are some things that remain
common between conferences:
• Community organized, volunteer driven,
and sponsor funded
• Provide a forum to expanding the
spectrum of conversation
• Focus on giving a voice to the “next big
thing”
Different
We reach out to local security professionals
who are looking to share their knowledge
about cutting edge security related topics
via presentations. In fact we invite anyone
who has security experience with tools,
techniques or philosophies to share their knowledge.

4. Our attendees have a wide variety of backgrounds in multiple disciplines with a
shared goal: To learn about and discuss emerging security issues, and connect
with others already within the industry.
Engage
Unlike other events where speakers may appear detached from the audience,
BSidesSLC provides a small and intimate environment for the attendees to
directly engage the speaker before, during, and after their talk or presentation.
Attendees are looking for more than just information; they are looking to make
connections they will call upon throughout the rest of their career.
Participation
We believe BSidesSLC is not made up of attendees, but rather participants.
Each individual who participates in BSidesSLC brings something unique to the
conference. Some bring hardware
expertise or organizational skills,
while others bring their friends who
help to fuel the crucial security
conversations. With competitions
and workshops we hope to promote
and foster a culture of learning.
Sponsorship enables you to be a
part of these crucial security
conversation by interacting with
conference participants. As our
thanks, we are committed to
connecting you with these
participants who share similar interests to you and your organization. Our goal
is to help provide a beneficial event for both your organization and our
participants, thus providing a long term relationship between BSidesSLC and
you.
Media Coverage
BSidesSLC joins the other Security B-Sides and the media attention that comes
with the organizations history and traditions. Past coverage has been provided
by companies such as SCO Online, Network World, Computerworld, Information
Week, The Register, ZDNet, and Dark Reading magazines. In addition to the
blog posts and podcasts, BSides have also received coverage form Hacker
News Network (HNN), EFFector, and Cisco System Cyber Risk Report.
Sponsorship provides your organization with the opportunity of being part
crucial security conversation that have and can get media attention. Many
participants have been quoted and picked up by mainstream news sources
including National Public Radio (NPR). Check out the entire list here:

5. http://www.securitybsides.com/w/
page/19532810/Media
The Value of Sponsorship
Our goal is to offer small intimate
conference where all participants
can engage with each other and
to help develop skills,
connections, friendships, and
network with different industry
professionals.
We recognize there is value in engaging a smaller local audience, however,
every organization will have different goals and priorities, which is why we offer
different levels of sponsorship. We’ve specifically designed several different
options for sponsorship.
Show Your Support
We recognize your desire to not only support a great event but also see return
on your investment. The following are a list of direct benefits you may see as an
event sponsor:
• Brand recognition and awareness: Depending on the level of sponsorship,
you may recognize your brand placement on some or all of the following: t-
shirts, signage, badges, presentation opening screens, and announcement
prior to each presentation. Our 2014 videos have had over 3.700+ views!
Based on your level of participation, creative and custom branding may be
arranged including transportation, banners, and
podcast interviews.
• Small Targeted Audience: For some, sponsoring
large events is not within their price range leaving
them with no option for communicating their
message. BSidesSLC events are just the place for
you! This small, community atmosphere brings
together active and engaged participants who
want to absorb information. Sponsoring the
BSidesSLC conference enables you to be that big
fish in a small pond and to better communicate your message to an active
local audience.
• Stay in touch with the industry: The BSidesSLC conference enable
supporters and participants to identify and connect with industry leaders and
voices. These participants represent the social network of security. They are
the people who you want to engage to solicit feedback and bring voice to
your conversation.

6. • Find your next employee. If you’re looking for talent, BSides events gather
the best of the best. Come talk in an informal atmosphere where your
potential employee can get to know your ‘vibe’ and you can get to know
them.
• Stay abreast on the next big thing: Nobody knows what the “next big
thing” will be, but these events are community driven with presentations
voted upon by the participants. There is no magic to how it works, but we
believe that listening to those entrenched into the day-to-day security
operations can help prepare you and help your organization identify what the
next big thing might be.
Sponsorship Benefits
Here is a list of sponsorship options we can provide for your organization.
Sponsorship Levels
Level Cost # Available
Diamond $7,000 1
Platinum $5,500 3
Gold $4,000 5
Silver $2,500 5
Bronze $1,000 5
Benefits Diamond Platinum Gold Silver Bronze
Sponsor badges 5 3 3 2 1
Recognition during opening & closing of the conference x x
Recognition before presentations x x x x x
Floor banners Both
Tracks
One
Track
Open
Area
Open
Area
Logo on conference shirt x x x
Great event, our team was stoked. Can’t wait to
sponsor next year! — Rainer Engel

7. * The CFP is open, and will close near the end of December. At that time
speakers will be chosen and no additional speakers will be added for
sponsors after that time.
** Sponsor speakers can represent the company, but cannot speak about the
company. We don’t want any vendor pitches, but we would love to see the
caliber and talent the company employs.
A La Carte Packages
If you would like to see your logo more prominently displayed consider adding
an “A La Carte” item to your support. We would name you as the exclusive
sponsor for whatever item you choose, and we would cobrand items with your
logo (the exception being the challenge coin which will feature only the BSides
logo and the type of coin issued (staff/speaker/participant).
Shirts
We’re offering t-shirts to contributing participants as a premium item, so it’s not
likely that everyone will get one. Want to change that? If you’ll cover the costs for
shirts for the whole con, we’ll put your name/logo on the back, more prominently
than any other logo (save our own).
$2,500
Challenge Coins
Rather than an electronic badge, we’re going to go with something more long
lasting this year, a challenge coin. The front will be the BSidesSLC logo, and the
back will say what kind of participant received it, staff, speaker, or participant.
There will also be a hacker challenge built into the coin. Like the shirts, we’re
offering this to participants as a premium, so not everyone will get one (those
that don’t will get a plastic badge). If you would like to make the challenge coin
available to everyone, we’ll not put your logo on the coin, but we will put your
logo on the lanyard, we will feature your logo more prominently on the t-shirt and
the YouTube videos, and you will have the never ending thanks from everyone at
the event.
$6,000
Logo on YouTube Videos x x x x x
Logo on website x x x x x
Speaking opportunity (see below) Full
Talk
30
Minute
Table In Sponsor Area Full
Table
Full
Table
Half
Table
Half
Table
Swag in conference bag x x x x
Discounts on “A La Carte” 25% 20% 15% 12% 10%

8. Meals
We’ll be offering food (lunch and dinner on Thursday, lunch on Friday) to
participants, but they’ll be paying for this themselves. The cost to provide all
three meals to all participants would be pretty costly, so we’ll make each meal
available as an A La Carte item separately. If you want to sponsor one of the
three, let us know, and when it comes time, we’ll announce the meal for
everyone sponsored by You. We’ll also put up any/all standing banners you’d
like to have at the event during the meal.
$10,000/meal
Entertainment Food
If you’d like to help us make sure there are munchies for everyone during the
game night/entertainment/hacker challenge, we’ll gladly announce your
sponsorship of the hacker late night diet.
$3,500
Swag Bags
We all know you and other sponsors will be wanting to get some swag and
marketing materials in the hands of these professionals. They need to carry this
stuff around. Help us get some bags for everyone and one side of the bag will
be our logo, the other will be yours. They’ll take these bags home and there
you’ll be.
$1,700
Lanyards
Everyone with a badge will have a lanyard, challenge coin or no. We’ll cobrand
that lanyard with your logo as the lanyard sponsor, and it will hang from their
cubicle wall as part of their badge display forever.
$1,400

9. If you would like to help sponsor BSidesSLC
We’d love to work with you, and make sure that the sponsor agreement is
specific to how you’d like to participate in this exciting event. Please contact the
organizers via one of the methods below, and we can begin:
Email:
info@bsidesslc.org
Phone:
(801) 960-2401 Sean Jackson
(801) 505-9007 Chris
Henderson
Twitter:
@bsidesslc
Attendee Dicision Making Power
Driver
Approver
Consultant
Informed 21%
33%
25%
17%