I made a powerpoint w/ bb xx

1. Media distribution
BY LEWES DEACON & SEAN GREEN

2. What is Media distribution?
Media distribution is the distribution of media Products to the audience. This includes music,
games, films etc.
There are certain forms of media distribution such as digital distribution which is the term used
to describe the distribution of products over an online medium.
These could be sites over the internet like Amazon, The Sun’s webpage, Steam – which acts as a
marketplace for games and a great place for advertising products.
As of now, this acts as one of the most prominent uses of Media Distribution.
Examples of familiar Institutions as distributors:

5. Bloomberg media distribution
Bloomberg media distribution is the worlds most prominent example of an institution that
outlets/distributes their products to other institutions
They provide news, photos, videos, and data to publishers, broadcasters and other companies in
more than 130 countries.
Other examples of the same nature include the likes of Getty Images, who share royalty free
images and videos for use in projects

6. Pros of media distribution
Bigger companies dominate the market as they have the budget to produce better quality
products even quicker and get their product out into the public faster than smaller companies.
This means that they make a larger profit as their product is the most prominent.
The modernisation of media distribution means that the process is much simpler and efficient. If
we were to reflect on what the process of distribution for the film industry was, it involved
hundreds of copies of film being sent to production companies which was a long process. This
means that the companies save money as a result.
Smaller companies can gain a profit from collaboration with larger institutions. This means that
the larger companies make more money as a result, and this gives the smaller companies a
chance to distribute their product, and gives them a chance to advertise themselves.
This benefits the consumers as their products, be that downloads, music, films, are near
instantaneous.

7. Cons of media distribution
Smaller companies are diminished by much larger institutions and therefore are less likely to be
employed. This could even possibly lead to the bankruptcy of a company.
For example: A film that 20th Century would put out that was lacking in all aspects that could
make an enjoyable film, but would still gross more than that of an independent filmmaker with a
smaller distribution net, but a much better product.
Larger companies now don’t require the services of a distributor, seeing as they own the
distributors themselves it makes smaller companies redundant. This could be known as “Cutting
out the middle man”
An independent company doesn’t have the luxury of a producer that they own, and would lose
money on hiring a producer.

8. The evolution of media distribution
The introduction of the internet has allowed lesser known producers with a bigger chance to advertise
their product to a much larger audience than if it were done locally/regionally.
A familiar example of this is with YouTube; Youtubers will accept payments from distributors to talk about
their product in what is called a sponsored video.
Given that people would watch that person everyday and a large channel normally has a constantly
growing fan base, many people would be seeing the companies product. This means that YouTube
themselves gain a profit as they being paid to allow or to distribute the product on their site.
Another example, is a system called Steam Greenlight. The platform known as Steam is where most people
playing Video Games on their PC’s would go to buy their games and anything game related.
The Greenlight system is where small developers would be allowed to post their independent product for
free, and with user submitted reviews, it gives them a chance to improve their product and eventually turn
it into a fully playable game.
Thanks to the Greenlight system, many small teams have broadcasted their products to the largest platform
possible and have helped them gain a reputation in a very competitive market.