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Introducing Criteo

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Introducing Criteo

  1. 1. PERFORMANCE IS EVERYTHING 3.0 28/09/2015
  2. 2. Copyright © 2015 Criteo Performance Is Everything at your ROI at scaleSales delivers 2
  3. 3. Copyright © 2015 Criteo Why Criteo?
  4. 4. Copyright © 2015 Criteo 4 1 - Criteo July 2015 2 - Annual rate 2015 3 - comScore MMX, July 2015 11,000+ PUBLISHERS1 130+ COUNTRIES1 1.1bn REACHED MONTHLY3 8,500+ ADVERTISERS1 90% RETENTION RATE2
  5. 5. Copyright © 2015 Criteo What do we do?
  6. 6. Copyright © 2015 Criteo 6 Criteo Solutions Copyright © 2015 Criteo Acquire new customers Convert recent visitors
  7. 7. Copyright © 2015 Criteo Conversion optimized 7 Measurable ROI at Unmatched Scale Copyright © 2015 Criteo Criteo Display Mobile Desktop Social Transparent CPC model Criteo Engine Prediction engine Recommendation engine Dynamic creative optimization engine Real Time Reporting
  8. 8. Copyright © 2015 Criteo Criteo Display
  9. 9. Copyright © 2015 Criteo 9 Desktop Copyright © 2015 Criteo 5 funny games 11,000+ Publishers Exchanges Platforms + Premium Publishers Real-time Creative Optimisation
  10. 10. Copyright © 2015 Criteo *source: Apple February 2015 10 Mobile | Web One billion iOS devices sold* Extended Browser Support (for Safari) Publisher scale Real-time Creative Optimisation
  11. 11. Copyright © 2015 Criteo 11 Mobile | In-App Real-time Creative Optimisation
  12. 12. Copyright © 2015 Criteo DPA
  13. 13. Copyright © 2015 Criteo Facebook Recommendation Bidding Conversion Optimized Facebook mobile App Facebook desktop S e a r c h DPA FBX 1.25 billion monthly active users on DPA (87% of overall audience)1  All incremental inventory 13 Copyright © 2015 Criteo Source 1: First quarter 2015 earning announcement, Facebook – April 2015
  14. 14. Copyright © 2015 Criteo Cross-device
  15. 15. 15 1 2 3 4 5 6 7 8 9 10 ID# 1 ID# 2 ID# 10 ID# 11 In-app ID# 5 DPA ID# 3 ID# 6 ID# 4 EBS ID# 8 Desktop & Mobile ID# 7 ID# 9 User profiles 1 Cross-device Cross-device • Use non PII • Customer Data • More relevant ad experience • Manage fatigue
  16. 16. Copyright © 2015 Criteo Measurement
  17. 17. Copyright © 2015 Criteo 17 Criteo Performance Platform (CPP) Copyright © 2015 Criteo
  18. 18. Copyright © 2015 Criteo Getting started
  19. 19. Copyright © 2015 Criteo 19 Getting Started Copyright © 2015 Criteo Total estimated time to go live : ~ 4 weeks Head of Marketing Extended Browser Support Live on Safari for iOS + Mac Os ~ 1 day Head of Marketing Creative Ad Email Real-Time Optimized Creative ~ 1 week Chief Technology Officer Product Image Product Description Live Pricing ~ 2 weeks Best Engine Performance EBS New Customer & Attribution Tracking Criteo One Tag Catalogue Feed Recommended Advertiser sign off Estimated delivery time Enables
  20. 20. Copyright © 2015 Criteo 20 Best in Class Service Included Copyright © 2015 Criteo 24/7 Monitoring & Service Management Conversion Optimized Criteo Engine 11,000+ Publishers (Exchange & Premium) 300+ R&D, Tech & Business Intelligence 130+ Countries Technical solutions Creative Services Business Intelligence
  21. 21. Copyright © 2015 Criteo 21 Summary Copyright © 2015 Criteo 90% Retention rate for 7 straight quarters 130+ countries 8,500+ Advertisers Transparent CPC model Measurable ROI At scale Across all devices and profiles World-class service team to manage your campaign

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