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A quick, starter presentation about what credibility is, what it is online and in social media
All kinds of people and businesses are online today trying to get attention, build audience and establish influence and leadership. And, we are all rating their credibility – rightly and wrongly -- based on our gut feeling, a rough sense from real-world indicators, and mostly what we SEE online.
This presentation will discuss concepts and guidelines to for presenting yourself and your organization in ways that are more genuine, authentic and appropriate for your objectives. We’ll talk about offline elements and how to use them in the online world. We’ll talk about serendipitous branding and the lucky opportunity that you can CREATE online. Together we will discuss how we already rate people and organizations online as credible or not … and we’ll review Stanford's 10 Online Credibility Criteria.
The presentation will also discuss some of the emerging things Facebook, Twitter and Google are doing to help us determine credibility, and you’ll be introduced to some new online Credware services.