Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

You want it when?! Content strategy for an impatient world


Published on

In this webcast recording, Sarah O'Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.

To meet these requirements, we must increase the velocity of technical communication. That means stripping out inefficiency and creating content development workflows that eliminate wasted time. Most publishing systems are ill-equipped for flexible, fast, and changeable production. Instead, they are intended to support a manufacturing process, in which the result is static (like print or PDF).

For today's workflows, this approach is not good enough. We must increase our velocity so that we can support the requirements that are coming.

Published in: Technology, Business
  • Be the first to comment

You want it when?! Content strategy for an impatient world

  1. 1. Before we begin… ❖ Everyone is muted except for the presenter and the moderator. ❖ Please ask your questions through the Questions area in the webcast interface. ❖ The presentation is being recorded.
  2. 2. “You want it when?!?” Flickr: ken_from_md Sarah O’Keefe @sarahokeefe Scriptorium Publishing
  3. 3. Sarah O’Keefe, @sarahokeefe ❖ Founder and president, Scriptorium Publishing,, North Carolina ❖ Coauthor with Alan Pringle 
 of Content Strategy 101 ❖ Interested in intersection of 
 content, publishing, and 
  4. 4. Flickr: mytmossWe need velocity.
  5. 5. Content strategy Support the organization’s business goals using information and information products.
  6. 6. Flickr: grendelkhan Velocity and content strategy…
  7. 7. Know the business
  8. 8. ! Align with business goals
  9. 9. ! ! Style guides and terminology
  10. 10. ! ! ! Voice and tone
  11. 11. ! ! ! ! Production systems
  12. 12. Flickr: brittanyg ! ! ! ! ! Intelligent content
  13. 13. Flickr: brittanyg ! ! ! ! ! ! Integration
  14. 14. Know the business Align with business goals Style guides and terminology Voice and tone Production systems Intelligent content Integration
  15. 15. How do we make it happen?
  16. 16. Flickr: kirinqueen Operations need 
 to be impeccable.
  17. 17. Authoring velocity Flickr: pedrosz
  18. 18. Reduce, reuse, recycle
  19. 19. Editing velocity Flickr: nicokaiser
  20. 20. Controlled language software
  21. 21. Production velocity Flickr: dingopup
  22. 22. Production system must automate formatting.
  23. 23. Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46 Distribution velocity
  24. 24. Localization velocity Flickr: furphotos
  25. 25. Good source content Machine translation Automated formatting (again) Flickr: furphotos
  26. 26. Global content strategy should be dtaylorcreative
  27. 27. Globalization drives 
 content strategy. flickr: titushageman
  28. 28. flickr: tanyadurrant Efficient localization is a basic prerequisite.
  29. 29. flickr: tanyadurrant What drives efficient localization?
  30. 30. flickr: tambako HINT: It’s not the service provider.
  31. 31. flickr: tanyadurrant It’s the quality of the input.
  32. 32. Localization:
 just along for the ride. flickr: pmarkham
  33. 33. A computer can do more
 than a typewriter.
  34. 34. Low-quality source content = inefficient localization flickr: dominicspic
  35. 35. Image: NASA In a multilingual workflow, inefficiency = death.
  36. 36. Image: NASA In a monolingual workflow, inefficiency = slow death.
  37. 37. We cannot survive unless we evolve. Quickly.
  38. 38. Content has never been for the faint of heart… Flickr: jlascar
  39. 39. We must adapt to changes… Flickr: Marie Hale
  40. 40. Prioritize Flickr: beleaveme
  41. 41. The old way is not going to work. Flickr: nostri-imago
  42. 42. Flickr: ullisandersson One last thing…
  43. 43. Questions?