DITA and content strategy

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Sarah O'Keefe webcast from the easyDITA DITA Rock Star Summer Camp series, May 29, 2013.

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DITA and content strategy

  1. 1. contentstrategy101.comSarah O’KeefeScriptorium PublishingDITA and content strategy
  2. 2. Sarah O’Keefe, @sarahokeefe❖ Founder and president, ScriptoriumPublishing, www.scriptorium.com,North Carolina, USA❖ Content strategy in tech comm❖ Coauthor of Content Strategy 101❖ Interested in collision of content,publishing, and technology
  3. 3. What is content strategy?
  4. 4. Content strategy is connecting business goals to content.
  5. 5. Content strategy is connecting business goals to content.
  6. 6. Tools are not content strategy.
  7. 7. Connect your business goals…What is the goal of the trip?
  8. 8. Connect your business goals…
  9. 9. “Create information required by regulators to sell our product.”flickr: nasa_ice
  10. 10. “Increase our market share in BRIC countries and explore TIMPs countries.”flickr: Simon_sees
  11. 11. “Improve our visibility in the marketplace.”flickr: dvids
  12. 12. Connect your business goals……to your content
  13. 13. Is DITA a content strategy?flickr: steveboneham
  14. 14. Is DITA a content strategy?flickr: steveboneham
  15. 15. DITA is an architectureflickr: spilt-milk
  16. 16. Strategy depends on requirements.flickr: spilt-milk
  17. 17. The ShireWhat are you trying to do?Image: theonering.com
  18. 18. The ShireWhat are you trying to do?Image: theonering.com
  19. 19. What are the constraints?
  20. 20. Do you have special requirements?flickr: dvidsflickr: NOAA National Ocean Service
  21. 21. Have you considered all your options?flickr: walkadog
  22. 22. Executive sponsorship is critical.flickr: portofsandiego
  23. 23. flickr: amonroyScale the solution to the size of the problem.
  24. 24. flickr: amonroyScale the solution to the size of the problem.flickr: crocieristi
  25. 25. contentstrategy101.comWhat happens without a strategy?flickr: European Commission DG Echoflickr: crocierist
  26. 26. contentstrategy101.comWhat happens without a strategy?flickr: European Commission DG Echo
  27. 27. Can you have content strategy without a CMS?flickr: TrueFalseFilmFestival
  28. 28. Can you meet your requirements without a CMS?Image: NASA
  29. 29. What requirements point toward DITA?Image: NASA❖ Topic-based authoring❖ Localization❖ Reuse❖ Lots of output formats
  30. 30. DITA risksflickr: ooocha❖ Change management❖ Technical challenges❖ Writing challenges
  31. 31. DITA advantagesflickr: dana_moos❖ Meets typical tech commrequirements❖ Open standard❖ Significant vendor support
  32. 32. Is DITA right for you?
  33. 33. Thanks for attending!❖ The recorded webcast and the slideswill be available soon through ourwebsite.❖ You will receive a link by email.❖ Want more webcasts? Check out:❖ easydita.com❖ scriptorium.com/events
  34. 34. Questions and contact information❖ easyDITA❖ sales@easydita.com❖ (877) 492-2960❖ Scriptorium❖ info@scriptorium.com❖ www.scriptorium.com

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