Before You Make a Move…- Google yourself - What’s worse than something coming up? Nothing.- Manage your online reputation - Set up Google Alerts for your name - Check SocialMention.com - Add your profiles to directories - Grab your name on social sites: Knowem.com
Before You Make a Move…- Clean up your digital footprint- No: - Incriminating photos/content - Trash talking past employers/employees - Profanity - Constant negativity - Poor grammar
Before You Make a Move…- Google+: Be there or be lost in cyberspace - Search optimization - Networking - Blogging properties - Trend and content mining opportunities
LinkedIn Love- Fill out your entire profile and be honest - Link to other social profiles, blog RSS feed, SlideShare - Ensure your profile picture is consistent with other socnets- Optimize your profile with keywords- Join industry groups managed by target companies- Contribute to Answers by your connections and others- Don’t connect status updates to your Twitter feed- Follow target companies- Ask for recommendations
Twitter Tips- Follow target companies and their employees- Use Hootsuite or TweetDeck to set up searches for companies and hashtags- Tweet industry info, retweet influencers and interact- Use directories (Twellow, WeFollow)- Tell followers you’re looking. #Twesume?- Do you have Klout? Join Twitter Chats: Search Hashtags: #PRStudChat #PRJobs #PRWebChat #PRJob #PR20Chat #EntryPR #CommsChat #HAPPO
Facebook Finds- Clean up your Timeline—go ALL the way back- Revisit privacy settings- Use a professional shot for your profile pic; choose a personality shot for your cover photo- Add professional apps - BranchOut - BeKnown - In the Door - TheWhoButton- Like target companies’ pages
Video Resume Tips- Ask yourself: - Is it relevant for the position? - Is it a good fit for the company culture? - Does it offer something different/more than your resume? - Is it creative, fun, sharable?
Infographic Know-How- Not for all application systems- Keep it relevant for the position- Use color and sections- Link to website, socnets- Automatic generators: - Visualize.me - Kinzaa - Re.vu
Bloggers Welcome- Writing your own blog: - Gives you street cred - Demonstrates your writing skills and thinking - Allows you greater SEO/findability - Helps you hone your skills - Adds a great interview talking point- Comment on influential blogs - News - Industry - Local PR/SM rock stars - Target companies- Contribute guest posts/enter contests
Job-Related Apps 77% of job seekers use mobile apps during their- LinkUp job hunt. - Mashable - Searches jobs on company sites- LunchMeet - Find other people in your area for networking - Uses LinkedIn to broadcast you’re free- Pocket Resume - Customize your resume for each job - App pulls info from your LinkedIn profile - Export to PDF- JibberJobber.com (not mobile app) - Online organization tool - Where you’ve applied, status
In the Hot Seat- If you’re interviewing for a social media position: - Understand how brands/businesses use social media - Have your list of favorites ready to go - Be prepared with campaign metrics from your internships - Tip: I don’t care about your organization’s number of FB likes - How did you come up with fresh content? - Think outside Facebook - How do you keep up with the ever-changing SM realm?
You Landed It!- Once you are part of the team: - Know your company’s social media policy - Client disclosures/transparency/permission - Remember, you now have a day job - Discuss how much time you can allot for social media research - Think before you tweet or post - Root your recommendations in research - Don’t turn down any opportunity, offer new ideas, ask lots of questions and be a sponge