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HOW TO GROW YOUR SMALL BUSINESS Welcome to Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com ...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul>Using Sales & Spec...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Rememb...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul>Using Sales & Sp...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
<ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make...
 
Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities   Some event...
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popu...
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popu...
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popu...
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popu...
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popu...
<ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popu...
<ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter
<ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular S...
<ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular S...
<ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular S...
<ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular S...
<ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular S...
<ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING
<ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is cu...
<ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is cu...
<ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is cu...
<ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is cu...
<ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube
<ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of vid...
<ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of vid...
<ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of vid...
<ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of vid...
<ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of vid...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING NEVER EXPEC...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spr...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spr...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spr...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spr...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spr...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spr...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters NEVER EXPECT RETURNS • NEV...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>They’re a great wa...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way t...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way t...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way t...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way t...
<ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way t...
You’ve Got to Give a Little.
FOR MANY SMALL BUSINESSES, You’ve Got to Give a Little.
FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH You’ve Got to Give a Little.
FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little.
FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR P...
FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR P...
FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR P...
FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR P...
Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com
MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen...
MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen...
MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen...
MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen...
MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com |  Shawn.Hansen@SHMarketingSolutions.com  | ShawnHans...
MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com |  Shawn.Hansen@SHMarketingSolutions.com  | ShawnHans...
HOW TO GROW YOUR SMALL BUSINESS Thank You for Viewing Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSol...
HOW TO GROW YOUR SMALL BUSINESS Thank You for Viewing Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSol...
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Marketing 101 by Shawn Hansen Marketing Solutions

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Learn how you and your business can benefit from a few FREE and simple marketing strategies using social media, blogging, and newsletters.

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Marketing 101 by Shawn Hansen Marketing Solutions

  1. 1. HOW TO GROW YOUR SMALL BUSINESS Welcome to Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Music: Green Leaves by Jason Shaw | FreeMusicArchive.org Presented By SHAWN HANSEN & SHAWN HANSEN MARKETING SOLUTIONS
  2. 2. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE
  3. 3. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE
  4. 4. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE
  5. 5. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE
  6. 6. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE
  7. 7. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale. </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE
  8. 8. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale. </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul><ul><li>Don’t Overwhelm Clientele. </li></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE
  9. 9. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale. </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul><ul><li>Don’t Overwhelm Clientele. </li></ul><ul><ul><li>Pick one or two things, and stick to them. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE
  10. 10. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>Sales and Specials Draw a Crowd. </li></ul><ul><ul><li>Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.) </li></ul></ul><ul><ul><li>Crowds are infectious. </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale. </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul><ul><li>Don’t Overwhelm Clientele. </li></ul><ul><ul><li>Pick one or two things, and stick to them. </li></ul></ul><ul><ul><li>Don’t create a customer competition. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE
  11. 11. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  12. 12. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  13. 13. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul><ul><ul><li>Cross publicize POLITELY! </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  14. 14. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul><ul><ul><li>Cross publicize POLITELY! </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  15. 15. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul><ul><ul><li>Cross publicize POLITELY! </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet! </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  16. 16. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul><ul><ul><li>Cross publicize POLITELY! </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet! </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  17. 17. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul><ul><ul><li>Cross publicize POLITELY! </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet! </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul><ul><li>Don’t Make Clients Work. </li></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  18. 18. <ul><li>In Person </li></ul><ul><li>Online </li></ul><ul><li>You Have Seconds: Make Them Count. </li></ul><ul><ul><li>Make sure your offer is located on your Site’s prime real estate. </li></ul></ul><ul><ul><li>Cross publicize POLITELY! </li></ul></ul><ul><li>Offer a GENUINE Deal. </li></ul><ul><ul><li>Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet! </li></ul></ul><ul><ul><li>This is about customer satisfaction, not profit. </li></ul></ul><ul><li>Don’t Make Clients Work. </li></ul><ul><ul><li>If you ask visitors to click lots of links, fill out lots of forms, and agree to all kinds of things, you’ll lose them. </li></ul></ul>Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  19. 20. Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities
  20. 21. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities
  21. 22. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action.
  22. 23. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
  23. 24. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
  24. 25. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold. <ul><li>Memories </li></ul>
  25. 26. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold. <ul><li>Memories </li></ul><ul><li>Memorabilia </li></ul>
  26. 27. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold. <ul><li>Memories </li></ul><ul><li>Memorabilia </li></ul><ul><li>Reliving </li></ul>
  27. 28. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold. <ul><li>Supplies </li></ul><ul><li>Memories </li></ul><ul><li>Memorabilia </li></ul><ul><li>Reliving </li></ul>
  28. 29. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold. <ul><li>Supplies </li></ul><ul><li>Support Products </li></ul><ul><li>Memories </li></ul><ul><li>Memorabilia </li></ul><ul><li>Reliving </li></ul>
  29. 30. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold. <ul><li>Supplies </li></ul><ul><li>Support Products </li></ul><ul><li>Equipment </li></ul><ul><li>Memories </li></ul><ul><li>Memorabilia </li></ul><ul><li>Reliving </li></ul>
  30. 31. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING
  31. 32. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popular Social Media venue out there right now. </li></ul>
  32. 33. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popular Social Media venue out there right now. </li></ul><ul><ul><li>You can control multiples pages. </li></ul></ul>
  33. 34. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popular Social Media venue out there right now. </li></ul><ul><ul><li>You can control multiples pages. </li></ul></ul><ul><ul><li>You can create events and invite people. </li></ul></ul>
  34. 35. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popular Social Media venue out there right now. </li></ul><ul><ul><li>You can control multiples pages. </li></ul></ul><ul><ul><li>You can create events and invite people. </li></ul></ul><ul><ul><li>The potential reach is exponential. </li></ul></ul>
  35. 36. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popular Social Media venue out there right now. </li></ul><ul><ul><li>You can control multiples pages. </li></ul></ul><ul><ul><li>You can create events and invite people. </li></ul></ul><ul><ul><li>The potential reach is exponential. </li></ul></ul><ul><ul><li>Links, photographs, text, and a variety of interactive options can be added to your pages. </li></ul></ul>
  36. 37. <ul><li>The Major Social Media Players </li></ul><ul><li>Facebook </li></ul>FREE ADVERTISING <ul><li>This is the most popular Social Media venue out there right now. </li></ul><ul><ul><li>You can control multiples pages. </li></ul></ul><ul><ul><li>You can create events and invite people. </li></ul></ul><ul><ul><li>The potential reach is exponential. </li></ul></ul><ul><ul><li>Links, photographs, text, and a variety of interactive options can be added to your pages. </li></ul></ul><ul><ul><li>“ Everyone” is on Facebook. </li></ul></ul>
  37. 38. <ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter
  38. 39. <ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular Social Media Site. </li></ul>
  39. 40. <ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular Social Media Site. </li></ul><ul><ul><li>Tweets are short, sweet, and simple. </li></ul></ul>
  40. 41. <ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular Social Media Site. </li></ul><ul><ul><li>Tweets are short, sweet, and simple. </li></ul></ul><ul><ul><li>The ability to tease and create is endless. </li></ul></ul>
  41. 42. <ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular Social Media Site. </li></ul><ul><ul><li>Tweets are short, sweet, and simple. </li></ul></ul><ul><ul><li>The ability to tease and create is endless. </li></ul></ul><ul><ul><li>People who follow you see your tweets and can retweet to all of their followers with just one click. </li></ul></ul>
  42. 43. <ul><li>The Major Social Media Players </li></ul>FREE ADVERTISING Twitter <ul><li>The easier to use, second most popular Social Media Site. </li></ul><ul><ul><li>Tweets are short, sweet, and simple. </li></ul></ul><ul><ul><li>The ability to tease and create is endless. </li></ul></ul><ul><ul><li>People who follow you see your tweets and can retweet to all of their followers with just one click. </li></ul></ul><ul><ul><li>Finding and creating a target audience is easy. </li></ul></ul>
  43. 44. <ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING
  44. 45. <ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is currently the world’s largest professional network. </li></ul>
  45. 46. <ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is currently the world’s largest professional network. </li></ul><ul><ul><li>It’s like the Yellow Pages and a specialized rolodex with virtual networking capabilities. </li></ul></ul><ul><ul><li>It can help your Google rankings. </li></ul></ul>
  46. 47. <ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is currently the world’s largest professional network. </li></ul><ul><ul><li>It’s like the Yellow Pages and a specialized rolodex with virtual networking capabilities. </li></ul></ul><ul><ul><li>It can help your Google rankings. </li></ul></ul><ul><ul><li>It’s a safe way to make and keep business contacts even if you relocate: physically or virtually. </li></ul></ul>
  47. 48. <ul><li>Other Important Social Media Players </li></ul><ul><li>LinkedIn </li></ul>MORE FREE ADVERTISING <ul><li>This is currently the world’s largest professional network. </li></ul><ul><ul><li>It’s like the Yellow Pages and a specialized rolodex with virtual networking capabilities. </li></ul></ul><ul><ul><li>It can help your Google rankings. </li></ul></ul><ul><ul><li>It’s a safe way to make and keep business contacts even if you relocate: physically or virtually. </li></ul></ul><ul><ul><li>It allows “groups” to communicate privately. </li></ul></ul>
  48. 49. <ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube
  49. 50. <ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of video media on the planet. </li></ul>
  50. 51. <ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of video media on the planet. </li></ul><ul><ul><li>Not all video content is for entertainment. </li></ul></ul>
  51. 52. <ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of video media on the planet. </li></ul><ul><ul><li>Not all video content is for entertainment. </li></ul></ul><ul><ul><li>If you have a product or service you can showcase on film, YouTube is an excellent venue. </li></ul></ul>
  52. 53. <ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of video media on the planet. </li></ul><ul><ul><li>Not all video content is for entertainment. </li></ul></ul><ul><ul><li>If you have a product or service you can showcase on film, YouTube is an excellent venue. </li></ul></ul><ul><ul><li>YouTube videos can be repurposed on your Web Site, Blog, Facebook page, and Twitter account. </li></ul></ul>
  53. 54. <ul><li>Other Important Social Media Players </li></ul>MORE FREE ADVERTISING YouTube <ul><li>The largest collection of video media on the planet. </li></ul><ul><ul><li>Not all video content is for entertainment. </li></ul></ul><ul><ul><li>If you have a product or service you can showcase on film, YouTube is an excellent venue. </li></ul></ul><ul><ul><li>YouTube videos can be repurposed on your Web Site, Blog, Facebook page, and Twitter account. </li></ul></ul><ul><ul><li>Book trailers, event teasers, and other ad-like content can be created and stored on your YouTube channel. </li></ul></ul>
  54. 55. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING NEVER EXPECT RETURNS
  55. 56. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spreading your expertise is easier than ever. </li></ul>NEVER EXPECT RETURNS
  56. 57. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spreading your expertise is easier than ever. </li></ul><ul><ul><li>I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform. </li></ul></ul>NEVER EXPECT RETURNS
  57. 58. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spreading your expertise is easier than ever. </li></ul><ul><ul><li>I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform. </li></ul></ul><ul><ul><li>With patience, a following can be built. </li></ul></ul>NEVER EXPECT RETURNS
  58. 59. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spreading your expertise is easier than ever. </li></ul><ul><ul><li>I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform. </li></ul></ul><ul><ul><li>With patience, a following can be built. </li></ul></ul><ul><ul><li>With determination, a solid offering, and a little luck, you could finance your Blog and earn money selling ad space. </li></ul></ul>NEVER EXPECT RETURNS
  59. 60. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spreading your expertise is easier than ever. </li></ul><ul><ul><li>I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform. </li></ul></ul><ul><ul><li>With patience, a following can be built. </li></ul></ul><ul><ul><li>With determination, a solid offering, and a little luck, you could finance your Blog and earn money selling ad space. </li></ul></ul><ul><ul><li>Your Blog can lead to Guest Blogging opportunities, and that means a whole new audience. </li></ul></ul>NEVER EXPECT RETURNS
  60. 61. <ul><li>Social Media Sites Aren’t the Only Way </li></ul><ul><li>Blogging </li></ul>EVEN MORE FREE ADVERTISING <ul><li>Spreading your expertise is easier than ever. </li></ul><ul><ul><li>I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform. </li></ul></ul><ul><ul><li>With patience, a following can be built. </li></ul></ul><ul><ul><li>With determination, a solid offering, and a little luck, you could finance your Blog and earn money selling ad space. </li></ul></ul><ul><ul><li>Your Blog can lead to Guest Blogging opportunities, and that means a whole new audience. </li></ul></ul><ul><ul><li>Blogs posts can be repurposed into eBooks. </li></ul></ul>NEVER EXPECT RETURNS
  61. 62. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  62. 63. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>They’re a great way to keep your products and services in the forefront of your contacts’ minds. </li></ul>NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  63. 64. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way to keep your products and services in the forefront of your contacts’ minds. </li></ul><ul><ul><li>Do NOT spam. </li></ul></ul>NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  64. 65. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way to keep your products and services in the forefront of your contacts’ minds. </li></ul><ul><ul><li>Do NOT spam. </li></ul></ul><ul><ul><li>Do NOT merely offer sales or specials. </li></ul></ul>NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  65. 66. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way to keep your products and services in the forefront of your contacts’ minds. </li></ul><ul><ul><li>Do NOT spam. </li></ul></ul><ul><ul><li>Do NOT merely offer sales or specials. </li></ul></ul><ul><ul><li>Share tips and tricks and deals all at once. </li></ul></ul>NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  66. 67. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way to keep your products and services in the forefront of your contacts’ minds. </li></ul><ul><ul><li>Do NOT spam. </li></ul></ul><ul><ul><li>Do NOT merely offer sales or specials. </li></ul></ul><ul><ul><li>Share tips and tricks and deals all at once. </li></ul></ul><ul><ul><li>Write relevant content, and do it well. </li></ul></ul>NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  67. 68. <ul><li>Social Media Sites Aren’t the Only Way </li></ul>EVEN MORE FREE ADVERTISING Newsletters <ul><li>It’s a great way to keep your products and services in the forefront of your contacts’ minds. </li></ul><ul><ul><li>Do NOT spam. </li></ul></ul><ul><ul><li>Do NOT merely offer sales or specials. </li></ul></ul><ul><ul><li>Share tips and tricks and deals all at once. </li></ul></ul><ul><ul><li>Write relevant content, and do it well. </li></ul></ul><ul><ul><li>Newsletters can be repurposed into eBooks. </li></ul></ul>NEVER EXPECT RETURNS • NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  68. 69. You’ve Got to Give a Little.
  69. 70. FOR MANY SMALL BUSINESSES, You’ve Got to Give a Little.
  70. 71. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH You’ve Got to Give a Little.
  71. 72. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little.
  72. 73. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS,
  73. 74. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS, AND IF THEY ENJOY IT,
  74. 75. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS, AND IF THEY ENJOY IT, THEY’LL REMEMBER YOU.
  75. 76. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS, AND IF THEY ENJOY IT, THEY’LL REMEMBER YOU. THEY WILL ALSO RECOMMEND YOU.
  76. 77. Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com
  77. 78. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com
  78. 79. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes
  79. 80. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY
  80. 81. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY Contact Shawn for Details!
  81. 82. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY Contact Shawn for Details!
  82. 83. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY Contact Shawn for Details!
  83. 84. HOW TO GROW YOUR SMALL BUSINESS Thank You for Viewing Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Music: Green Leaves by Jason Shaw | FreeMusicArchive.org Presented By SHAWN HANSEN & SHAWN HANSEN MARKETING SOLUTIONS
  84. 85. HOW TO GROW YOUR SMALL BUSINESS Thank You for Viewing Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Music: Green Leaves by Jason Shaw | FreeMusicArchive.org Presented By SHAWN HANSEN & SHAWN HANSEN MARKETING SOLUTIONS

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