1. If you look at the SG’s Intranet pages – Saltire – there are links to social media or Web 2.0 tools. Coming to a desktop near to you. You will shortly be able to personalise or customise your Saltire start page if you want to via MySaltire . It’s like iGoogle – more of that later. 3. It shows that the SG is moving with the times, with other govt depts. 2. There will also be pages on Saltire dedicated to social networking tools or Web 2.0 tools as well as guidance on how to use them as a civil servant. These pages will be launched shortly by the Communications Team. 3. Here’s a brief run through of the social media tools advertised on Saltire i.e Delicious, Flickr, LinkedIn and Twitter.
Now the SG pages have become more interactive. If you look down to bottom of the web page you will see some icons e.g Youtube, flickr, podcast and Twitter. The SG has begun to embrace Web 2.0 technology and is promoting social media tools. SG website – bottom of screen you will see The SG now has a Twitter account (i.e scotgovweb) but more of that later. Scotland.gov adopts social media features around May 2008: - Flickr May 08 - YouTube Dec 08 - Twitter Jun 09 http://scotgovweb.wordpress.com/2009/06/18/tweeting/
Scottish Government YouTube channel. Show live? All part of the ‘two way conversation’. The human face of government. Different methods for disseminating info. The SG puts SG news out to others and in return others can comment on the SG message.
1. SG Flickr channel 2. Flickr is an image and video hosting website , web services suite, and online community platform. In addition to being a popular website for users to share personal photographs, the service is widely used by bloggers as a photo repository.  The SG has a flickr account. Demonstrate live SG flickr account? 3. Again the human face part of government and a comments field for the public to have their say. Two way dialogue etc.
Blogger Wordpress Tumblr Blogs usually have RSS feeds on them. A blog (short for &quot;web log&quot;) is a type of webpage that serves as a publicly accessible personal journal (or log). Typically updated daily, blogs often reflect the personality of the author. Blogs usually archive old postings, which can be searched for terms in the archive. Blogs have become a vibrant, fast-growing medium for communication in professional, political, news and other specialized internet communities
RSS feeds 1. RSS (Really Simple Syndication or Rich Site Summary). These may be referred to as newsfeeds or feeds. But no need to spell this out unless delegates ask what RSS stands for. More important to say what they’re used for. (Add Knowledge, Information and Records Management) 2. These enable you to get an update of the output of RSS enabled websites, blogs or podcasts without continually visiting the sites. Works like a subscription which you collect in a feed reader like Google Reader. 3. http://www.commoncraft.com/rss_plain_english (Only show if we have time.) Explain that we’ll demonstrate how to set up an RSS feed using Google Reader later on in the session if we have time.
Example of a govt dept which encourages its staff to blog i.e not just the ministers blogging. Demo adding the DFID blogger’s RSS feed in MySaltire
Customised Homepage. (Jenny’s) MySaltire start page which offers you the opportunity to build your own new Saltire start page. Show live by going to Saltire and clicking on MySaltire icon (will be either Paul or Jenny’s)
iGoogle is a customised homepage. 2. Paul has customised his Google search page so that he has all the tools he finds useful on it. E.g Weather, news feeds (RSS) via Google Reader. 3. You will already have seen how you can customise the BBC homepage. It has gadgets, widgets etc to help you customise your homepage
SG Library Netvibes pages is an example of a homepage you can ‘share’ with colleagues (as opposed to MySaltire and iGoogle.) http://www.netvibes.com/sglibraryservices#Welcome
INSERT RELEVANT SUBJECT AREA SLIDE HERE
Twitter is a micro-blogging tool. A micro-blog is similar to a blog, except smaller. Typically entries are brief, often only a sentence. Twitter enables users to send and receive messages limited to 140 characters, known as Tweets. It is like instant messaging to the Web. You can get messages sent to your mobile phone (most people do) or you can log into Twitter as we will do here. (Demo) http://twitter.com/ Go to live Twitter web page. Examples of civil servants and ministers on Twitter Mention guidelines Open up www.twitter.com (Jenny or Paul’s) http://twitter.com/jennyforeman/ http://twitter.com/paulkgray/ You need a Twitter account to use the ‘Find People’ feature Or open up from Saltire Scottish Government http://twitter.com/scotgovweb COI Digital Policy http://twitter.com/digigov 10 Downing Street http://twitter.com/downingstreet FCO http://twitter.com/foreignoffice CLG http://twitter.com/communitiesuk DFID http://twitter.com/dfid_uk UKTI http://twitter.com/ukti
Yammer. With good example of crowdsourcing. See David Robb’s thread asking for key scottish facts.
LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . Now over 70 million registered users, spanning 170 industries. It is a site used by many government civil servants. Here’s Paul’s page on LinkedIn. http://www.linkedin.com/in/paulkgray
The Knowledge Hub (formerly Communities of Practice platform)
This is what your profile looks like on the Knowledge Hub
Engage for Education
Digital Identity (will be in Digital Engagement Strategy) 3 types: personal identity, professional identity and ‘for the organisational identity’
Example of a disclaimer. Steph Gray’s personal blog with a disclaimer
Scotitsh Government guidance will be available to staff shortly.
Scottish gov library discover social media presentation
Knowledge, Information and Records Management Aim An overview of social media tools you can use to collaborate and share information with Government colleagues and external partners
Knowledge, Information and Records Management Social media Communication Creates sense of community Prevents re-inventing the wheel Saves time Work more efficiently Promotes open, transparent Government
Knowledge, Information and Records ManagementBlogs and Blogging
Knowledge, Information and Records Management RSS
Knowledge, Information and Records Management Online community spaces Knowledge Hub Huddle Sharepoint
Knowledge, Information and Records Management Digital Identity Personal Professional Official
Knowledge, Information and Records Management Civil Service guidance Be credible Be accurate, fair, thorough and transparent Be consistent Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times Be responsive When you gain insight, share it where appropriate
Knowledge, Information and Records Management Civil Service guidance Be integrated Whenever possible, align online participation with other offline communications Be a Civil Servant Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your Department or Agency
Knowledge, Information and Records Management SummaryChoose the best tools for your workCan you ‘social media-ise’ existing work?Don’t get hung up on the technologyRemember your digital identityAsk the Digital Comms Team or Digital CoordinatorsAsk a Librarian for help with trainingRemember the Knowledge Hub