1.
© Disciplined Agile Consortium 1
Disciplined Agile
Product Management

2.
Agenda
• What is product management?
• What does a Product Manager do?
• Product Managers and Product Owners
• Where does product management fit in?
• When does product management make sense?
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3.
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Product management deals with the planning,
forecasting, and production, or marketing of a
product or products at all stages of the product
lifecycle.
Product management includes:
– Managing a product, including allocating
features to a product
– Evolving the business vision for a
product
– Managing functional dependencies
– Marketing the product line
– Governing product management efforts
What is Product Management?

4.
What does a Product Manager Do?
© Disciplined Agile Consortium 4
• Works closely with (potential) customers to
understand their needs
• Monitors the marketplace
• Strategic business planning/roadmapping
• Strategic product planning/roadmapping
• Drives strategic vision for products
• Markets products
• Coordinates the overall business product
development effort, including the IT portion

5.
Doesn’t That
Overlap With
Product Owners?
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6.
Product Owner
• The Stakeholder “proxy”
• Go-to person for information on the solution
requirements
• Prioritizes all work for the team
• Participant in modeling and acceptance testing
• Has access to expert stakeholders
• Facilitates requirements envisioning and
modeling
• Educates team in business domain
• May demonstrate solution to key stakeholders
• Monitors and communicates status to
stakeholders
• Negotiates priorities, scope, funding, and
schedule
6
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7.
(Single) Product Roadmap Example
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1 Month 2 Months 3 Months 6 Months+
3 Epics32 User Stories11 Detailed
User Stories
12 Epics
Current Release Next Release
C8
6
Stories
Future Releases
Tactical Focus
Strategic Focus

8.
(Multiple) Product Roadmap Example
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• Indicates expected releases of products offered by this company
• In the case of a non-software company, this would be internal
application/system releases
Oct Nov Dec Q1 2017 Q2 2017 H2 2017+Sept
Batarang 4.3Batarang 4.2 Batarang 4.4 Batarang 5 Batarang 5.1 Batarang 5.2 Batarang 5.3
PowerRing 7 PowerRing 7.1 PowerRing 7.2 PowerRing 7.3
GreenBow 5.9 Greenbow
EoL
Katana 12 Katana 12.1
GreenBow 5.10
Webshooter 1.0 Webshooter 1.1
Batarang 5.4
Katana 12.2
PurpleBow 1.0
MagicWand 1.0
PowerRing 7.4

9.
How does Product Management
Fit In?
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10.
The Product Management Team
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11.
Strategic Scaling: The Agile IT Department
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12.
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13.
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14.
Product Management Goes Beyond IT
• IT product development is clearly an
important part of overall product
development
• But, so is:
– Product Marketing
– Sales
– Monitoring the marketplace
– Coordinating with other product
teams
© Disciplined Agile Consortium 14

15.
When does Product Management Make Sense?
• Commercial products
– Sets customer expectations
– Supports the product sales cycle
• Larger companies
– Provides an overall business vision
– Provides consistent requirements guidance across teams
• Multiple products
– Provides a consistent vision for the product line
© Disciplined Agile Consortium 15

16.
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17.
Strategic Scaling: The Agile IT Department
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18.
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19.
Got Discipline?
DisciplinedAgileConsortium.org
DisciplinedAgileDelivery.com
ScottAmbler.com
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20.
Shuhari and Disciplined Agile Certification
At the shu stage you are beginning to
learn the techniques and philosophies of
disciplined agile development. Your
goal is to build a strong foundation from
which to build upon.
At the ha stage you reflect upon and
question why disciplined agile strategies
work, seeking to understand the range
of strategies available to you and
when they are best applied.
At the ri stage you seek to extend and
improve upon disciplined agile
techniques, sharing your learnings with
others.
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21.
Scott Ambler + Associates is the thought leader behind the Disciplined
Agile Delivery (DAD) framework and its application. We are an IT
management consulting firm that advises organizations to be more
effective applying disciplined agile and lean processes within the
context of your business.
Our website is ScottAmbler.com
We can help
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