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Disciplined agile product management


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This presentation works through several important questions. What is product management? How does product management fit into, and go beyond, the overall IT process? What does a Product Manager do? What is the difference between Product Managers and Product Owners? How do they work together? In what situations does product management make sense?

Published in: Software

Disciplined agile product management

  1. 1. © Disciplined Agile Consortium 1 Disciplined Agile Product Management
  2. 2. Agenda •  What is product management? •  What does a Product Manager do? •  Product Managers and Product Owners •  Where does product management fit in? •  When does product management make sense? © Disciplined Agile Consortium 2
  3. 3. © Disciplined Agile Consortium 3 Product management deals with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Product management includes: –  Managing a product, including allocating features to a product –  Evolving the business vision for a product –  Managing functional dependencies –  Marketing the product line –  Governing product management efforts What is Product Management?
  4. 4. What does a Product Manager Do? © Disciplined Agile Consortium 4 •  Works closely with (potential) customers to understand their needs •  Monitors the marketplace •  Strategic business planning/roadmapping •  Strategic product planning/roadmapping •  Drives strategic vision for products •  Markets products •  Coordinates the overall business product development effort, including the IT portion
  5. 5. Doesn’t That Overlap With Product Owners? © Disciplined Agile Consortium 5
  6. 6. Product Owner •  The Stakeholder “proxy” •  Go-to person for information on the solution requirements •  Prioritizes all work for the team •  Participant in modeling and acceptance testing •  Has access to expert stakeholders •  Facilitates requirements envisioning and modeling •  Educates team in business domain •  May demonstrate solution to key stakeholders •  Monitors and communicates status to stakeholders •  Negotiates priorities, scope, funding, and schedule 6 © Disciplined Agile Consortium
  7. 7. (Single) Product Roadmap Example © Disciplined Agile Consortium 7 1 Month 2 Months 3 Months 6 Months+ 3 Epics32 User Stories11 Detailed User Stories 12 Epics Current Release Next Release C8 6 Stories Future Releases Tactical Focus Strategic Focus
  8. 8. (Multiple) Product Roadmap Example © Disciplined Agile Consortium 8 •  Indicates expected releases of products offered by this company •  In the case of a non-software company, this would be internal application/system releases Oct Nov Dec Q1 2017 Q2 2017 H2 2017+Sept Batarang 4.3Batarang 4.2 Batarang 4.4 Batarang 5 Batarang 5.1 Batarang 5.2 Batarang 5.3 PowerRing 7 PowerRing 7.1 PowerRing 7.2 PowerRing 7.3 GreenBow 5.9 Greenbow EoL Katana 12 Katana 12.1 GreenBow 5.10 Webshooter 1.0 Webshooter 1.1 Batarang 5.4 Katana 12.2 PurpleBow 1.0 MagicWand 1.0 PowerRing 7.4
  9. 9. How does Product Management Fit In? © Disciplined Agile Consortium 9
  10. 10. The Product Management Team © Disciplined Agile Consortium 10
  11. 11. Strategic Scaling: The Agile IT Department © Disciplined Agile Consortium 11
  12. 12. © Disciplined Agile Consortium 12
  13. 13. © Disciplined Agile Consortium 13
  14. 14. Product Management Goes Beyond IT •  IT product development is clearly an important part of overall product development •  But, so is: –  Product Marketing –  Sales –  Monitoring the marketplace –  Coordinating with other product teams © Disciplined Agile Consortium 14
  15. 15. When does Product Management Make Sense? •  Commercial products –  Sets customer expectations –  Supports the product sales cycle •  Larger companies –  Provides an overall business vision –  Provides consistent requirements guidance across teams •  Multiple products –  Provides a consistent vision for the product line © Disciplined Agile Consortium 15
  16. 16. © Disciplined Agile Consortium 16
  17. 17. Strategic Scaling: The Agile IT Department © Disciplined Agile Consortium 17
  18. 18. © Disciplined Agile Consortium 18
  19. 19. Got Discipline? © Disciplined Agile Consortium 19
  20. 20. Shuhari and Disciplined Agile Certification At the shu stage you are beginning to learn the techniques and philosophies of disciplined agile development. Your goal is to build a strong foundation from which to build upon. At the ha stage you reflect upon and question why disciplined agile strategies work, seeking to understand the range of strategies available to you and when they are best applied. At the ri stage you seek to extend and improve upon disciplined agile techniques, sharing your learnings with others. © Disciplined Agile Consortium 20
  21. 21. Scott Ambler + Associates is the thought leader behind the Disciplined Agile Delivery (DAD) framework and its application. We are an IT management consulting firm that advises organizations to be more effective applying disciplined agile and lean processes within the context of your business. Our website is We can help © Disciplined Agile Consortium