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Vocus believes in the power of content marketing for businesses of all sizes across all industries. Whether we’re marketing software, plumbing or insurance, every business has expertise worth turning into content. It’s just a matter of finding and creating it.
This guide from Marketing Sherpa will help you identify your audience and topics, cultivate your own original content, and incorporate user-generated content. From blogs to webinars and everything in between, content marketing is vital to engaging and retaining customers and new prospects alike.
Based on survey data from over a thousand marketers, A Tactical Approach to Content Marketing examines the array of content types and platforms, the benefits of content marketing for search visibility and lead nurturing, and how to measure results. It also helps you through some common challenges that marketers face when implementing content strategies.
Marketing success today means creating and sharing content through search, social, email and publicity. Vocus is here to help you deliver. We wish you every marketing success.
The Vocus Team