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Today, a one word explosion has taken everything known and loved about the web on desktop and has online marketers scratching their heads all over again: MOBILE. Global mobile traffic has more than doubled over the past year and is expected to more than quadruple by 20151. As a result, a myriad of companies are now desperate to plant their flag and announce that they, too, have set a mobile strategy in place.
However, in the midst of their excitement to deviate outside the 20 year realm of desktop and join the mobile ranks, many companies overlook key mobile web attributes, that, when recognized, reveal capitalizing opportunities. As statistics show, mobile monetization and revenue are growing at 129% CAGR (Compound Annual Report Growth) 2. Yet, shockingly, 79% of large online retailers still do not have a mobile optimized site in place.
Companies today need to start designing and optimizing their online experiences for the mobile user. Here, below, are the seven convenient truths about mobile web that every business must process to attract more customers, sell more products, and ultimately cash in on the mobile revolution.