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SCOTT SWEENEY, VP MARKETING KUBOTEK USA
CAN SMALL BUSINESSES DO
AGILE MARKETING?
And can it be done in small groups?
ARE YOU DOING AGILE?
What I like about
Agile?
It’s all scott’s fault
(brinker that is)
THEN I READ THIS BOOK – OOPS – SCRUM ISN’T FOR SMALL
GROUPS?
IS IT SCRUM AGILE OR SOMETHING ELSE?
Silicon Valley Scrum Scene – Season 1 Episode 5
https://youtu.be/oyVksFviJVE
Marcom
Manager
Me- VP
Marketing
INITIAL AGILE TEAM – AGILE LITE
AGILE MARKETING BOARD
Visibility
Strategy
Ideas
Learning
Marcom
Manager
Me
Sales &
Marketing
support
Sales &
Marketing
support
Sales &
Marketing
support
THE 2014-2015 AGILE TEAM
THE HUDDLE
Marcom
Manager
Me
Sales &
Marketing
support
Sales &
Marketing
support
Sales &
Marketing
support
Marketing
Manager
THE JUNE...
RESULTS
THINGS TO WORK ON
Date Video Project Lead Status
4-DecWhy KeyCreator redo Matt
New Date Dec
10
4-DecPaul Stallings Santa Michael
24-NovWhat ...
Applying Agile Marketing in a SME (Small and Medium Enterprise)
Applying Agile Marketing in a SME (Small and Medium Enterprise)
Applying Agile Marketing in a SME (Small and Medium Enterprise)
Applying Agile Marketing in a SME (Small and Medium Enterprise)
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Applying Agile Marketing in a SME (Small and Medium Enterprise)

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Can you apply Agile marketing principles in a marketing team of 2 people? How about 4 or more? Presentation from the Boston Agile Marketing Meetup in December 2015.

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Applying Agile Marketing in a SME (Small and Medium Enterprise)

  1. 1. SCOTT SWEENEY, VP MARKETING KUBOTEK USA
  2. 2. CAN SMALL BUSINESSES DO AGILE MARKETING? And can it be done in small groups?
  3. 3. ARE YOU DOING AGILE?
  4. 4. What I like about Agile?
  5. 5. It’s all scott’s fault (brinker that is)
  6. 6. THEN I READ THIS BOOK – OOPS – SCRUM ISN’T FOR SMALL GROUPS?
  7. 7. IS IT SCRUM AGILE OR SOMETHING ELSE? Silicon Valley Scrum Scene – Season 1 Episode 5 https://youtu.be/oyVksFviJVE
  8. 8. Marcom Manager Me- VP Marketing INITIAL AGILE TEAM – AGILE LITE
  9. 9. AGILE MARKETING BOARD Visibility Strategy Ideas Learning
  10. 10. Marcom Manager Me Sales & Marketing support Sales & Marketing support Sales & Marketing support THE 2014-2015 AGILE TEAM
  11. 11. THE HUDDLE
  12. 12. Marcom Manager Me Sales & Marketing support Sales & Marketing support Sales & Marketing support Marketing Manager THE JUNE 2015 TEAM
  13. 13. RESULTS
  14. 14. THINGS TO WORK ON
  15. 15. Date Video Project Lead Status 4-DecWhy KeyCreator redo Matt New Date Dec 10 4-DecPaul Stallings Santa Michael 24-NovWhat are you thankful for - employee video Michael Complete

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