Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Workshop for Basic Income Advocates

352 views

Published on

I created these slides for a 75-minute workshop I gave at the 18th Basic Income Earth Network Congress in Finland in 2018.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Social Media Workshop for Basic Income Advocates

  1. 1. Social MediaSocial Media WorkshopWorkshop @scottsantens Please use hashtags: #biencongress2018 #basicincome
  2. 2. OverviewOverview •Influencing, behavioral strategies •Twitter best practices •Tools to leverage
  3. 3. InfluencingInfluencing • Be positive. Avoid negative. o “UBI is great because…” vs. “That* sucks.” (*capitalism, socialism, conservatives, liberals, etc.) • Make friends, not enemies of friends. o “My ideal UBI involves…” vs. “UBI will fail unless…” (I think vs. it is.) • Avoid connecting concepts subconsciously o “UBI will fail unless…” • Avoid NOT statements o “UBI is not socialism” vs. “Milton Friedman was not a socialist” • Use words like “will” not “would” o “With UBI, people will…” vs. “With UBI, people would…”
  4. 4. InfluencingInfluencing • Treat your interactions as seeds o Give it time. Don’t expect anyone to ever change their mind. o Don’t push. People will dig in their heels if you push too hard. • Everyone* supports UBI. They just don’t know it yet. o *(Except for those who don’t, but you can’t ever really know who) • Speak to your audience using their language. o If welfare recipients are lazy, then welfare punishes work. o Don’t say UBI is not welfare (NOT statement) • You have more influence in your own “tribes.” o A devout Christian is more likely to listen to a fellow devout Christian. • Listen. Don’t just talk. Consider. Communicate. • Pay attention to what strongly resonates. o Make a note of feedback from the convinced.
  5. 5. InfluencingInfluencing • The evidence is on our side, but it’s not enough. o Experimental data vs. anecdotal data • Collect memorable stories o We are storytellers. Remember some. Share them. • Ask “The BIG Question” o What are you not doing right now because you don’t have UBI? o Answer = personalized definition of UBI • Discussion: What’s a memorable story you heard or is about you? Or alternatively what’s your BIG answer?
  6. 6. TwitterTwitter • Local UBI accounts and topic accounts o E.g. @BasicIncomeNYC, @HumansBasic • Follow UBI supporters and local politicians/orgs • Like UBI tweets and those who you wish attract • Retweet popular tweets and follow their RT’ers • Embed tweets that lack #basicincome o Quote, summarize, recommend • Tweet using hashtags responsibly o Always try to include #basicincome (as long as it looks right) o Avoid hashspamming (limit to 1-3 after url)
  7. 7. TwitterTwitter • Tweets with images are more likely to be shared o Up to 10 accounts can be tagged • Links are valuable but not necessary o Avoid just tweeting titles. Be unique and value-adding. • Summarize link, or quote from it, or provide recommendation. • Tag author and publication • Consider screencapping and tagging interested readers • Lists can be useful but also annoying o Private lists are preferred • Use search and save your searches o Search for urls and then like, RT, follow, etc. • Use threads o Each new tweet can draw new eyes to previous tweets.
  8. 8. ToolboxToolbox • Writing platforms o Twitter threads, Facebook, LinkedIn, Medium, Tumblr, Steemit, Wordpress, Reddit, and many more. o Op-eds to local newspapers (short) o National opinion platforms possible but challenging • Video platforms o YouTube, Facebook Live, Instagram, Twitch, D.Tube o Apps: Renderforest • Reddit o Anything you create, share on reddit.com/r/basicincome o Consider what others subs make sense (futurology, politics, news?) o Upvote and click (front page and profitability) o Use comment sections for practice and ideas • Automation tools o Tweetfull (like based on keywords), Twibble (rss fed tweets)
  9. 9. ToolboxToolbox • TV/Journalist interactions o Soundbites, quotable sentences, alliteration o Keep interviews short (the longer you speak the less control you have) o You are in control and can answer any question you want (pivot) • Memes o Apps: Canva o Make an image (use a quote, or be original, or just plain UBI) o Share it • Mission Possible o Once a day, feed the UBI social network
  10. 10. Thank YouThank You Find me online: Scottsantens.com Twitter.com/scottsantens Facebook.com/scottsantens YouTube.com/scottsantens Patreon.com/scottsantens Reddit.com/r/basicincome

×