1-Only-Digital-Marketing-About-v1

DIGITAL MARKETING OPPORTUNITIES
ONLY DIGITAL : PROFESSIONAL STRUCTURE AND CUSTOMER SERVICE
WE TREAT YOUR CAMPAIGNS AS OUR OWN
www.onlydigital.com.au

Responsive attentive and responsible
YOUR
COMPLETE
SOLUTION FOR
ONLINE MARKETING

3/04/2016
SEO Technical: SEO Marketing
Adwords setup : Adwords management
Enterprise grade Analytics
Webmaster tools setup : monitoring
Technical Analysis and connecting customers to your web site.
Instant traffic and results : Tracking and brand exposure
Turn insights into action : Goals : sales funnel and tracking
Organic technical analysis, web site code base integrity to google rules.
SERVICESCORE

3/04/2016WWW.ONLYDIGITAL.COM.AU
SERVICESSEO
Implementation guidelines: Do you already have a clear direction in mind for search engine optimization but need help knowing how best to
implement your ideas without losing rankings? We can guide your development team through tough technical situations.
Software recommendations: The search marketing industry is filled with hundreds, if not thousands, of software solutions to help track,
analyse and improve your keyword rankings. We can help you find the best tools for your strategy, internal resources, environment and
budget.
Keyword Research & Analysis – Identify keywords that will be bring extra traffic and conversions to your site.
Website Content - Content is King. Content plays an important role in optimising any website for search engines. We have always been in the
practice of creating highly quality, creative, unique, and search engine friendly content for our clients’ websites.
Creative New Pages - Based on the keywords research report, we will identify if the specific landing page is missing anything to target highly
potential & relevant keywords.
Product Descriptions: We will provide content for the product pages based on your suggestion and upon being provides a priority list.
On Page Strategies – On page optimisation to ensure site is relevant and easily understood by search engines. This will include optimizing
Meta data, images, content, internal structure etc.
Google Local - Optimise your website to rank in local searches.
Off Page Strategies - Link Building is the most important factor to have a successful SEO campaign and high SERP ranking. The off page
optimization mainly consists of getting back links from other relevant & quality websites.
Badge creation and strategy: Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create
interactive badges that will position you as an authority in the industry and have obvious link-building benefits.
Remarketing
Local
GLOBAL

SERVICESSEM
When it comes to ONLINE marketing, no area is more cost effective than pay per Click (PPC) advertising. PPC will enable
your website to appear on the first page of Google and in the first position if your landing page is uniquely optimised for the
particular target keyword.
Best of all you only pay when someone clicks on your add and comes to your website. Our team of online marketers are
qualified in Google AdWords and Bing Search Marketing and can deliver your business the best plan of attack for your
campaign.
Based on our research into your industry our PPC optimisation strategy includes:
Fully coordinated campaigns reporting and analytics

Extensive research into the keywords that drive traffic and revenue in your industry
Technical website audit to ensure that your website or landing page is in the best possible position to achieve success
through PPC.
Campaign creation : build & ongoing optimisation across networks such as Google AdWords, Yahoo, Bing, and the Google
Display Network if required.
Monthly Optimisation where we will analyse your campaigns and make adjustments to ensure they are constantly
improving and generating ROI.
Display advertising across the Google Display Network to target people visiting websites that are relevant to your
products and services. Additional costs are incurred for the design of display ads.
Remarketing campaigns to target users who have previously visited your website or landing pages to cross sell, up sell,
remind or incentivise them.
Sales and conversion tracking to provide you with insight into which keywords, ads and website pages are converting
best. Please note, this may need to be installed by your web developer.
Ongoing Google Analytics analysis and recommendations to identify how your PPC is affecting your website’s
performance and your businesses bottom line.
SERVICESSEM

SOCIAL MARKETING
Social campaigns , paid advertising, reporting and analytics

Google Business Maps Listing
Facebook Business page setup : Paid marketing
Twitter setup:
Setup verification testing and management. Local SEO Feature on Google first page.
Boosting posts , competitions, marketing campaigns tracking and reporting
Twitter management and advice
Linked IN : Business listing and Marketing
LinkedIn setup research PPC and management
SOCIAL MARKETING
Many more networks channels and content systems
Consulting and decision making, CMS management and advice

WWW.ONLYDIGITAL.COM.AU
SOCIAL MARKETING
Social media marketing strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline
opportunities, and prescribe specific actions for long-term social media success.
Implementation guidelines: Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape?
We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.
Software recommendations: If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a
larger audience. Finding tools to track performance, opportunities, management and more can be daunting. We can help narrow your choices based on budget,
resources and environments.
Social media audit: This audit analyses in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site
should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.
Competitive analysis: Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential
service providers and action alerts that you can start implementing to shake their hold on your industry.
Social profile creation: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and
manage your own social media profiles to attract visitors and leverage the two-way conversation.
Community building strategy development: We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter
these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how
and whom to reach out to.

3/04/2016
Monthly – Quarterly - Yearly
COMPLETELY
TRANSPARENT
REPORTING FOR
YOURCAMPAINS
Tailored reporting: Fully transparent reporting including tasks completed and goals. Actionable
insights and results tracking.

3/04/2016
Weekly - Monthly – Quarterly – Yearly
Automated mail responses : Drip campaign's
EMAIL MARKETING
TARGETED
COMMUNICATION
TOYOURCLIENTS
Professional Campaigns: List management and reporting. Managed and assistance

3/04/2016
COPYWRITING SERVICES
Customised solutions that reflect your brand

COPY WRITING
EMAIL marketing strategy EDM: Do you have an email marketing budget and list but aren’t sure where to start? We can assess your
needs, outline opportunities, and prescribe specific actions for long-term email marketing success.
Implementation guidelines: Do you already know what you want to do with EDMS but need help navigating a complex and seemingly
subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for
future development and communication.
Copy audit: This audit analyses in depth your site’s copy and it effectiveness across the various search engines and your site and
offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic
options, including niche opportunities and relevant mainstream tactics.
Blog design, setup and/or optimization: A blog that is not set up correctly won’t attract readers or yield the search engine benefits
you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very
beginning, and show you how to tweak it to make it more accessible to both users and the search engines.
Blog strategy development: We can work with you to create a blog strategy that carves a space for your corporate or personal brand
in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to
comment on other blogs to build awareness, and much more.
EMAIL MARKETING

3/04/2016
Tools
Experience and guidance

CLIENTS SUCCESS
Experience over 15 years.

Match Finder – Full Digital Strategy (Organic, Adwords, Content, Social)
Scott is the owner and creator of the popular internet dating site matchfinder.com.au and matchfinder.co.nz. He was responsible for the full
digital launch of the project and oversaw the day to day operations of the site including:
• Leadership, Budget Management, Software Development Management, and Strategic Planning.
• Provided technical expertise and industry knowledge to support sales and marketing efforts.
• Oversaw and evaluated all marketing efforts on a daily basis including content marketing, organic search, AdWords and Yahoo Marketing
and all Social elements.
• Establish, coordinate and evaluate information technology strategies for key products and conversion elements.
• Oversaw management of IT personnel and development teams.
• Oversaw and managed remote (External India and China) development and design teams.
• Over 12 Years the website saw exponential growth in traffic and revenue
Case Studies

BLK Sport – Full Digital Branding Change with National and Global Exposure
BLK Sport is a leading jersey manufacturer operating in and out of Australia. We were instrumental in their full branding changeover from
Kooga to BLK Sport, with a full digital strategy to ensure the exposure was given to the new brand. We were also responsible for all the
subsidiary websites to ensure their exposure also (Gold Coast Titans, Melbourne Storm, Wallabies etc.) We were responsible for:
• Management of conversion and graphical elements of the websites - how the sites work and how it looks, in conjunction with graphic
designer to ensure maximum exposure and convertibility across all channels.
• SEO and best practice setup and monitoring.
• Manage external development contractors.
• Wireframes and layouts
• Design, create and program web specific content and pages to ensure maximum conversions'
• Ongoing Split Testing campaigns to ensure the right landing pages are being used.
• Creation of user interface from provided design for best practise conversion elements
• Site statistics reporting and monitoring
• Basic graphic design for web, Banners skins etc.
Case Studies

NRMA Holiday Parks – Website and AdWords Optimisation
We worked with NRMA holiday parks to increase their digital footprint, to utilise their existing marketing budget which would get them a better
return on their digital marketing spend. From our experience we knew that a well optimised AdWords campaign would be the starting point to
our strategy.
Over their 8 individual properties and sites, Month to month, and also year on year, we were able to continually improve the performance of
their digital marketing campaign in order to generate some impressive sales volumes through a lower digital marketing spend.
Case Studies

1. ABOUT ONLY DIGITAL
Only Digital is a leading Australian digital marketing agency built by a team with years of first hand digital
marketing experience. Our clients are serious about digital marketing and we use effective strategies to help
promote their products and services online.
The founders Scott and David, started their working relationship with Matchfinder Online dating in 2004
Matchfinder is one of the leading Online dating sites in both Australia and New Zealand to this day.
They saw a hole in the market for professional marketing services for both online businesses and traditional
marketing so with their combined experience started offering their services to local business. Both Scott
and David are google certified professionals and overflowing with real world experience having done it for
themselves with their own money.
“Online marketing should be an integral part of every businesses overall marketing strategy. It should
cover everything from the way your website looks and interacts with your customers to how it integrates
with your traditional offline marketing, tracking and testing foremost.”
Results are key
Only Digital are a ROI focused business, acknowledging the importance of campaign results and client
satisfaction. There are no binding contracts or lock-ins; if results aren’t flowing through, you (as the client)
are empowered to walk away and do the best by your business.

All clients receive a clear set of key performance indicators (KPI’s) before the beginning of any project or campaign. Concise and
structured KPI’s are used by the client to gauge the success of the campaign, tracking progress and measure every variable. Only digital is
available any time to help.
Skill Development and Innovation
Only Digital are dedicated to remaining relevant, prevalent and on top of the digital game, staying up to date with ever changing
technology to push our clients businesses to new heights. A culture of innovation and knowledge is critical to any digital marketing
company operating in the current online environment.
As the team expands and diversifies the skillset of our existing employees is bolstered by a number of internal initiatives to stimulate
personal and expert progression. These initiatives include (but are not limited to) training sessions, information meetings, workshops,
critical feedback and performance analysis which we attend very often throughout the year.
2. ABOUT ONLY DIGITAL
Call Scott any time to discuss your requirements : 0414 357 875

1-Only-Digital-Marketing-About-v1

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