As presented at Confab Central 2016 in Minneapolis, Minnesota.
Ever worked on a totally unclear project? Or a product that makes no sense to you or your team? Walking away isn't always an option. Sometimes we do our best and hope it will all make sense in the end. It's a frustrating way to work.
Learn how the tools and teachings of content strategy can clarify not only web content, but also the essence of your entire organization. We'll memorize a framework that outlines the interplay between business and brand, vision and voice, mission and message, and targets and tone, along with tools to bring clarity in each area.