Other Social Responsibility Issues</li></li></ul><li>What is advertising’s role in society?<br /><ul><li>Could advertising be good or bad for society?
Most of the time people use advertising for good purposes.</li></ul>Did you know?<br />Microsoft is the top leading socially and environmentally responsible company for advertisement. <br />
Demand Creation Debate<br />Demand Creation Debate: A external message that drives people to feel a need or want.<br />Example: Deodorant<br /><ul><li>People didn’t use deodorants much in till about 1919
Critics say: Advertising can create social trends and has the power to dictate how people think and act.</li></li></ul><li>The overcommercializtion Debate<br />Overcommercializtion debate asks:<br /><ul><li>Does advertising lead people to be too materialistic?
Advertising heightens expectations and primes the audience to believe that the answer is always the product.
Example: Have a headache, what do you do?</li></li></ul><li>Other Social Responsibility Issues:<br /><ul><li>Poor Taste and Offensive Advertising