Personal Branding: 10 Easy Steps toDominate Page 1 of Google With Your      Name
When did you last Google  yourself?
Yourcustomers, suppliers and contacts checkyou out on Google all      the time
• Do they see an impressive  personal brand dominating  the page?• Do the results prompt them  to use your services, or do...
• Google yourself right now• Does every result positively  promote you and your  business?• If not, its time to fill page ...
10 Steps to  Dominating    Page 1of Google With  Your Name
1. LinkedInLinkedIn ranks really well on Google
• Customise your public profile  URL, so it becomes  www.linkedin.com/in/yourname
• Fully complete your  profile, using keywords  relevant to your business• Make sure your profile is  visible to the public
• Use "Applications" to enrich  your profile with feeds from  your blog, slideshare, twitter  etc.
• Add links to your website and  your blog• Link to Twitter too
2. FacebookYour Facebook profile will rank  highly, so your customers       may have a look
• Make sure your profile picture  isnt unprofessional• Claim your vanity URL
• Talk about your business• Share what your doing with  your friends - you might get  some more business
3. TwitterTwitter is another high-ranking site
• Complete your profile, adding  your website and/or blog• Use keywords that are relevant  to your service• Claim your van...
• Even if you dont use Twitter,  add one tweet to tell people  how to find you: "Im not active  on Twitter, but please con...
4. Google+You have to complete your Google+  profile. Its the one profile you      know Google will index
• Google lifts snippets from your  profile for the search results• They use your  Tagline, Occupation, Employm  ent and pa...
• Your photo is also added to the  search result making it leap  out of the page• You’ll get more clicks; some  research s...
• Claim your vanity URL - this is  becoming a recurring theme!
5. Your "About" profile on   your own website     This is the one profilewhere you have complete control
• Make it as appealing as  possible• Find your own authentic voice  - what do your customers love  about you and your serv...
• Avoid hype but present  yourself at your best• Add your name to the URL, if  appropriate
• Use your name in the title of  the page if possible• Link all your other profiles to  this page
6. Google AuthorshipGoogle Authorship enables Google        to identify you as  the author of your blog posts
• You need a Google+ profile• You then need to link your  Google+ profile to your content
• Google: “author information in  search results”• Follow the instructions on the  page
• If you have a blog and you do  this; your face could start  appearing in the search results  for the keywords you target...
• These first 6 profiles are the  most important to complete.• Here are some more to  consider:
7. Slideshare Slideshare ranks well and you  can add a lot of information        to your profile.
• Complete your profile• Google adds the information  you enter for "Occupation" and  "Organization" to their result
• Link to your website or blog• Link to your  LinkedIn, Facebook and Twitter  pages
• Claim your vanity URL• Upload a simple set of slides  to share
8. YouTubeYouTube is a massive search engine. As you probably know its owned by Google, so videos and profiles    appear i...
• Upload a video about yourself  and your business• If you optimise it with your  name, you may see it in the  search resu...
• Create your own channel, with  your name in the URL and link  to your website
9. PinterestPinterest will increasingly appear       in the search results
• Complete your profile• Link to your website, Facebook  and Twitter• Claim your URL
10. About.meI like the simplicity and clarity of     about.me pages and they    appear in the search results
• Complete your profile• Claim your vanity URL• Add links to your other sites
Get busy• Building your profiles on these  sites will help you to present  an impressive personal brand  on Google.
Thanks for hangingaround to the end
Steven Hourston Internet marketing specialiststeven@BusinessSparks.com     BusinessSparks.com       +44 207 112 8814
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name
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Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name

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When did you last Google yourself?

Your customers, suppliers and contacts check you out on
Google all the time. Do they see an impressive personal
brand dominating the page?

Do the results prompt them to use your services, or do
they put them off?

Google yourself right now. Does every result
positively promote you and your business?

If not, it's time to fill page 1 of Google with results you love.

Here's how to do it...

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  • Not the snappiest about page, but who cares, the man’s a legend
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  • Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name

    1. 1. Personal Branding: 10 Easy Steps toDominate Page 1 of Google With Your Name
    2. 2. When did you last Google yourself?
    3. 3. Yourcustomers, suppliers and contacts checkyou out on Google all the time
    4. 4. • Do they see an impressive personal brand dominating the page?• Do the results prompt them to use your services, or do they put them off?
    5. 5. • Google yourself right now• Does every result positively promote you and your business?• If not, its time to fill page 1 of Google with results you love.
    6. 6. 10 Steps to Dominating Page 1of Google With Your Name
    7. 7. 1. LinkedInLinkedIn ranks really well on Google
    8. 8. • Customise your public profile URL, so it becomes www.linkedin.com/in/yourname
    9. 9. • Fully complete your profile, using keywords relevant to your business• Make sure your profile is visible to the public
    10. 10. • Use "Applications" to enrich your profile with feeds from your blog, slideshare, twitter etc.
    11. 11. • Add links to your website and your blog• Link to Twitter too
    12. 12. 2. FacebookYour Facebook profile will rank highly, so your customers may have a look
    13. 13. • Make sure your profile picture isnt unprofessional• Claim your vanity URL
    14. 14. • Talk about your business• Share what your doing with your friends - you might get some more business
    15. 15. 3. TwitterTwitter is another high-ranking site
    16. 16. • Complete your profile, adding your website and/or blog• Use keywords that are relevant to your service• Claim your vanity URL
    17. 17. • Even if you dont use Twitter, add one tweet to tell people how to find you: "Im not active on Twitter, but please connect with me at..."
    18. 18. 4. Google+You have to complete your Google+ profile. Its the one profile you know Google will index
    19. 19. • Google lifts snippets from your profile for the search results• They use your Tagline, Occupation, Employm ent and parts of your introduction, so complete these carefully
    20. 20. • Your photo is also added to the search result making it leap out of the page• You’ll get more clicks; some research suggests a 150% increase in clicks
    21. 21. • Claim your vanity URL - this is becoming a recurring theme!
    22. 22. 5. Your "About" profile on your own website This is the one profilewhere you have complete control
    23. 23. • Make it as appealing as possible• Find your own authentic voice - what do your customers love about you and your service?
    24. 24. • Avoid hype but present yourself at your best• Add your name to the URL, if appropriate
    25. 25. • Use your name in the title of the page if possible• Link all your other profiles to this page
    26. 26. 6. Google AuthorshipGoogle Authorship enables Google to identify you as the author of your blog posts
    27. 27. • You need a Google+ profile• You then need to link your Google+ profile to your content
    28. 28. • Google: “author information in search results”• Follow the instructions on the page
    29. 29. • If you have a blog and you do this; your face could start appearing in the search results for the keywords you target• Youll get more clicks
    30. 30. • These first 6 profiles are the most important to complete.• Here are some more to consider:
    31. 31. 7. Slideshare Slideshare ranks well and you can add a lot of information to your profile.
    32. 32. • Complete your profile• Google adds the information you enter for "Occupation" and "Organization" to their result
    33. 33. • Link to your website or blog• Link to your LinkedIn, Facebook and Twitter pages
    34. 34. • Claim your vanity URL• Upload a simple set of slides to share
    35. 35. 8. YouTubeYouTube is a massive search engine. As you probably know its owned by Google, so videos and profiles appear in the search results
    36. 36. • Upload a video about yourself and your business• If you optimise it with your name, you may see it in the search results
    37. 37. • Create your own channel, with your name in the URL and link to your website
    38. 38. 9. PinterestPinterest will increasingly appear in the search results
    39. 39. • Complete your profile• Link to your website, Facebook and Twitter• Claim your URL
    40. 40. 10. About.meI like the simplicity and clarity of about.me pages and they appear in the search results
    41. 41. • Complete your profile• Claim your vanity URL• Add links to your other sites
    42. 42. Get busy• Building your profiles on these sites will help you to present an impressive personal brand on Google.
    43. 43. Thanks for hangingaround to the end
    44. 44. Steven Hourston Internet marketing specialiststeven@BusinessSparks.com BusinessSparks.com +44 207 112 8814

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