The future of brands as
media Guillaume Decugis Co-Founder & CEO Scoop.it @gdecugis

Communication back then The Famous
The Storytellers The Rest of Us @gdecugis “One to Many”

Media creation & distribution 1000
BC 1200 AD 1848 AD Distribution @gdecugis

Mass Media. Mass distribution, narrow
creation. 1923 1940 1969 Distribution @gdecugis

Internet > Mass Media Mass
Distribution Mass Creation @gdecugis

Information overload I’m talking to
you! I’mlooking for you! @gdecugis

Attention scarcity transformed content strategies
“Content is king” Bill Gates Microsoft “Brands must become media to earn relevance” Brian Solis Altimeter Group @gdecugis

A race to great content
@gdecugis

Where not even the sky
is the limit @gdecugis

Communication post Web 2.0 The
Famous All of Us The Storytellers Content Curators Opportunity The Rest of Us @gdecugis All of Us

ContentCurator ? “Someone who finds,
groups, organizes and shares the best and most relevant content on a specific issue” RohitBhargava Influencial Marketing Group “A Web Super Hero” Steve Rosenbaum Curation Nation @gdecugis

Yes but does it work?
@gdecugis

Who are the new media
rock stars? • Huffington Post: some creation, 3,000 contributors and a lot of curation – acquired for $315M by AOL • BuzzFeed: “We have a team working to understand why we share things” – 133M monthly uniques, $120M revenue projected for 2014 • Upworthy: curation, editing and… linkbait – 30M monthly uniques @gdecugis

Scoop.it today 100M+ Cumulated unique
visitors in 2 years 50M+ Curated content items Weekly Traffic @gdecugis

Content curation What’s in it
for brands? @gdecugis

Engage an audience daily Orange
Engage Facebook & Blog followers. Curated news channel added to Facebook and inside.orange.com @gdecugis

Laser-focus on an audience segment
La Poste Address e-commerce owners. Curated news channel integrated within e-commerce section of laposte.fr. 7x traffic growth in 3 months @gdecugis

Make it a conversation EDF
Problem: is my own content credible? Solution: Bring perspective and objectivity by adding curated content to edf.com corporate site. @gdecugis

Build a community University of
San Francisco Make students and faculty contribute to the brand’s message “Change the world from here”. Curate from the best from #usfcahashtag on Twitter, Instagram, Facebook… ~1,000 contributors in 9 months. @gdecugis

The question is no longer
if brands should become media But how? @gdecugis

Become Media companies… … who
monetize by selling soft-drinks / [Insert Product Name Here] @gdecugis

Be a post Web 2.0
media All of Us Content Curators Your Brand All of Us @gdecugis

Thank you! Guillaume Decugis Co-Founder
& CEO Scoop.it Learn More @gdecugis