Slides from my talk at the San Francisco Online Community meetup on May 28, 2014.
Scoop.it is a content curation tool with over one million registered curators using the platform to discover, publish, and share content that's relevant to their expertise or that of their business. Over the last two years, the Scoop.it community has grown exponentially. As community manager, Ally has worked very closely with the Scoop.it community to figure out how to amplify the brand's message and create a group of evangelists. After a few failed attempts to create a successful ambassador program, Ally has learned the best ways to build a multi-tiered community of platform users, including a group of evangelists powered by content curation. In her talk, she'll go through a few of her not-so-great experiences that have led to the formation of her current strategy as well as how she keeps it alive and fresh through content curation.