A 3-step process to amplify your social media publishing

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Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts?

Here's a simple 3-step process to do so.

Published in: Business, Technology

A 3-step process to amplify your social media publishing

  1. 1. A 3-step process to amplify your social media publishing
  2. 2. Simple truth: the Social Media Team could do much better with every employee’s help “On average, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers.1” 1Source: SocialMedia Today http://sco.lt/4mZk6D
  3. 3. Beyond employees: how can you mobilize your brand advocates?
  4. 4. So how do you make a maximum of employees or advocates (re)share your content?
  5. 5. Here’s how. In 3 easy steps. Publish posts Email list of curated posts Influencers reshare Social Media Team Social Media Team Influencers
  6. 6. Here’s how. In 3 easy integrated steps. Publish posts Email list of curated posts Influencers reshare Social Media Team already does that Social Media Team can do that in 1-click using Scoop.it Influencers can also do that in 1- click
  7. 7. 1. Publish through the Scoop.it Bookmarklet Social Media Team: -Identifies a piece of content to publish -Clicks on the Scoop.it button to share it to Twitter, Facebook, LinkedIn, etc… Tips: -With Scoop.it Premium versions, you can direct the URL in the tweet to the original content (vs the Scoop.it page). -Use Scoop.it suggestion engine to never fall short of content to share on your domain of expertise. -Click hereto install the Scoop.it bookmarklet:
  8. 8. The magic that happens then in 1-click Link to original article or to Scoop.it page
  9. 9. The magic that happens then in 1-click Content is also automatically archived on a Scoop.it page
  10. 10. The magic that happens then in 1-click Content is also automatically archived on a Scoop.it page Link to original article or to Scoop.it page Post to Twitter, LinkedIn, Facebook etc… All of this in 1- click + +
  11. 11. 2. Email list of curated posts Social Media Team: -Goes to Scoop.it > Newsletter -Select posts from the Scoop.it archive -Click send Tips: -Email can be sent to self and forwarded or downloaded as HTML to be sent through any platform -Even better: use direct connection to create MailChimp campaign in 1-click
  12. 12. 3. Influencers re-share Influencers: -Read their emails -Click on Share buttons -That’s it! Tips: -Adding insights to the post can help add context to a particular post -Leverage visual format to generate more engagement: use large pictures, etc…
  13. 13. In 3 easy steps: • Cross-post to all your social networks • Engage your influencers to reshare your content • Watch higher engagement, mentions and clicks
  14. 14. But wait there’s more: your posts are now archived on a Scoop.it page. • Your influencers can easily access formerly shared content • Your content is now generating SEO traffic • And yes, this archive can be on your site; on your domain
  15. 15. And of course you can use Scoop.it to source additional content easily • Publish more often • Engage more often • Increase results
  16. 16. Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish

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