GREEN YOUR BUSINESS –
DTU 27.02.2014
• What is Sprout –
plantyourpencil.com
• Idea – kickstarter.com
• Sprout - from idea ...
SPROUT in a few steps…..
• Simple drawing yet it illustrates sustainability in an easy 3-step way
(Patented)
• 100% natura...
And yes ….
Sprout pencils DO sprout
Ide og baggrund
• Engineering students from
MIT, Boston, USA
• Product design course:
Design an environmentally
friendly o...
Kickstarter.com
http://www.youtube.com/watch?v=72bBCGXuQ6w
From idea
to viable business
Marketing
We are
• Young dynamic
SUSTAINABLE business
• Green businessmodel??
• Sustainability is not ONLY
about production and
cond...
Why Sprout became an instant success

• Sign of the times – we think
about consumption
• Walk the talk ….. Put your money
...
”Dansk detail får verdens mest

bæredygtige produkt”

Det er kommet mere og mere fokus på CSR og bæredygtighed i detailbra...
CARROTMOBS
SPROUT TODAY
Facts ….

• Sprout Europe is a Danish
registered company
(Sprout Denmark)
• Distributors in 10 European
count...
So, where are we now?
• + 250.000 Sprouts sold in less
than 8 month
• + 100.000 in Denmark alone
• 50/50 % B2C and B2B
(cu...
OPPORTUNITIES
• Unlimited – we have barely
started
• The green and conscious
consumer is here to stay
• Develop brand and ...
Challenges ……
• Hype or actually ”sustainable”
(businesswise)
• Growing too fast
• Innovation – listen to the
consumer /cu...
”The Green Thread” I SPROUT
INNOVATION and Product development
THANK YOU
Sprout by michael stausholm
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Sprout by michael stausholm

  1. 1. GREEN YOUR BUSINESS – DTU 27.02.2014 • What is Sprout – plantyourpencil.com • Idea – kickstarter.com • Sprout - from idea to commercialization • Business model • Sprout - 1 year later • Opportunities and challenges • The ”Green thread” – Sprout 2.0
  2. 2. SPROUT in a few steps….. • Simple drawing yet it illustrates sustainability in an easy 3-step way (Patented) • 100% natural product • Signals green and ”you care” – recycling, upcycling, down cycling • End to over consumption – no more use and throw away • Use products for one purpose, then reuse for another, and finally, recycle • A product getting a new life, rather than just being thrown away • Not just a gimmick
  3. 3. And yes …. Sprout pencils DO sprout
  4. 4. Ide og baggrund • Engineering students from MIT, Boston, USA • Product design course: Design an environmentally friendly office product for the future • Brain-storm, desig and test • RESULT …… • A pencil with season seeds capsule!?
  5. 5. Kickstarter.com http://www.youtube.com/watch?v=72bBCGXuQ6w
  6. 6. From idea to viable business
  7. 7. Marketing
  8. 8. We are • Young dynamic SUSTAINABLE business • Green businessmodel?? • Sustainability is not ONLY about production and conditions – it is about the product being used sustainable also. • Responsible – but profitable – possible
  9. 9. Why Sprout became an instant success • Sign of the times – we think about consumption • Walk the talk ….. Put your money where your mouth is …. • The sustainable consumer – our consumer :
  10. 10. ”Dansk detail får verdens mest bæredygtige produkt” Det er kommet mere og mere fokus på CSR og bæredygtighed i detailbranchen Nu skal produkterne ikke bare produceres på en måde, der skader miljøet mindst muligt - Produkterne selv skal også være bæredygtige Nær og grøn markedsføring Sociolog og senioranalytiker Ane Friis fra CPH Lighthouse kan se potentialet i den nye idé ”Vi har set utallige eksempler på bæredygtige produkter, men ofte ligger produktet eller formålet længere væk fra forbrugeren. I dette tilfælde har vi produktet helt tæt på forbrugerne, som ved selvsyn – og selvpleje ikke mindst, kan se den brugte blyant genopstå i en ny funktion som anvendelig krydderurt, siger hun”
  11. 11. CARROTMOBS
  12. 12. SPROUT TODAY Facts …. • Sprout Europe is a Danish registered company (Sprout Denmark) • Distributors in 10 European countries • Joint venture with US partner incl patent and US distribution
  13. 13. So, where are we now? • + 250.000 Sprouts sold in less than 8 month • + 100.000 in Denmark alone • 50/50 % B2C and B2B (customized) • Target group = women and families • Massive interest globally – consumers, corporations and media/bloggers. Sold in over 25 countries in Europe – WITHOUT active sales force
  14. 14. OPPORTUNITIES • Unlimited – we have barely started • The green and conscious consumer is here to stay • Develop brand and goodwill – new sustainable, innovative and unique products • Optimize and reduce cost of production and logistics – increase the potential market through lower prices
  15. 15. Challenges …… • Hype or actually ”sustainable” (businesswise) • Growing too fast • Innovation – listen to the consumer /customer • Competition – Sprout pencil = Blue Ocean …. New products perhaps less protected • Seasonal (plants – heat/light) • Price
  16. 16. ”The Green Thread” I SPROUT INNOVATION and Product development
  17. 17. THANK YOU

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