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Emerging Best Practices in Dynamic Pricing

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Emerging Best Practices in Dynamic Pricing

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A talk from PocketGamer Connects in early 2016. High level trend analysis (do's and don'ts) of IAP-based monetization. If you're figuring out how IAP fits into an overall monetization strategy, this is the deck for you.

A talk from PocketGamer Connects in early 2016. High level trend analysis (do's and don'ts) of IAP-based monetization. If you're figuring out how IAP fits into an overall monetization strategy, this is the deck for you.

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Emerging Best Practices in Dynamic Pricing

  1. 1. © 2016 Scientific Revenue. Confidential Material. Emerging Best Practices in Dynamic Pricing Ted Verani VP, Business Development January 2016
  2. 2. © 2016 Scientific Revenue. Confidential Material. What we do: Increase IAP revenue Scientific Revenue provides a dynamic price management solution for mobile games that boosts in-app purchase revenue. We match the right prices with the right players at the right times, to keep players engaged, increase conversion, and grow profits for game publishers.
  3. 3. © 2016 Scientific Revenue. Confidential Material. Not About Game Design • Not About: Game design or How to Design a Monetization UX or Coin Stores or … • About: The evolving use of IAP as part of a winning monetization strategy • We have LOTS of information about Game Design on our website http://www.scientificrevenue.com/resources/
  4. 4. © 2016 Scientific Revenue. Confidential Material. Not a Trend: The IAP Revolution is Over
  5. 5. © 2016 Scientific Revenue. Confidential Material. Not a Trend: The Big Data Revolution is (Also) Over
  6. 6. © 2016 Scientific Revenue. Confidential Material. Trend 1: Continuous Optimization
  7. 7. © 2016 Scientific Revenue. Confidential Material. More Trend 1 • Left: Number of new users by date and hour, lighter = more • Right: Number of purchasers by date and hour, lighter = more • People who join at noon are 4 times more likely to spend than people who join at 5 AM (in this game)
  8. 8. © 2016 Scientific Revenue. Confidential Material. Trend 2: Game Specific Optimization
  9. 9. © 2016 Scientific Revenue. Confidential Material. Trend 3: Feeder Apps http://lloydmelnick.com/2015/10/14/why-your-business-model-should-not-rely-on- in-app-purchases-only/
  10. 10. © 2016 Scientific Revenue. Confidential Material. Trend 4: Go Global
  11. 11. © 2016 Scientific Revenue. Confidential Material. Trend 5: Fairness
  12. 12. © 2016 Scientific Revenue. Confidential Material. Trend 6: Training Users
  13. 13. © 2016 Scientific Revenue. Confidential Material. Trend 7: Premium Apps for Strong (Children’s) IP
  14. 14. © 2016 Scientific Revenue. Confidential Material. Trend 8: DLC for Premium Apps
  15. 15. © 2016 Scientific Revenue. Confidential Material. Thank You Ted Verani Head of Business Development ted@scientificrevenue.com @veran1

Editor's Notes

  • 1/18/2016
  • 1/18/2016
  • 1/18/2016

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