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Angel Investment –Objectives/StrategyGonzalo TrujilloHeron Capitalgt@heroncapital.co.uk
Introduction to Heron CapitalInvestment    • Significant growth aspirations across   type         all sectors in the South...
Angel Investment  Why?      Capital appreciation-Income-Capital preservation….            ….definitely not cheap finance…....
StrategyInvestments that can demonstrate:  •   Skill                                            Passion.              •   ...
Investor                     Investment          Passion.                     Passion.Commerciality        Skill   Commerc...
What we look for in the management•Ateam that can be complemented•Unique set of skills relative to competitors•Adaptive wi...
What we look for in a Business                                       Our objective                                        ...
The journey                • Aspirations                • Time frames                • Due diligence- Advisors/gaps  The d...
Summary•Angel investment can be a very rewardingexperience (personal and financial)•Having a clear strategy is key to succ...
Questions?•Gonzalo Trujillo•Heron Capital•e: gt@heroncapital.co.uk•m: 07801813100
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BEN Investability Gonzalo Trujillo

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BEN Investability Gonzalo Trujillo

  1. 1. Angel Investment –Objectives/StrategyGonzalo TrujilloHeron Capitalgt@heroncapital.co.uk
  2. 2. Introduction to Heron CapitalInvestment • Significant growth aspirations across type all sectors in the South West Size • £200k-£2million enterprise valueDevelopment • Entrepreneur driven stage • First round of external investment
  3. 3. Angel Investment Why? Capital appreciation-Income-Capital preservation…. ….definitely not cheap finance…. How? Active vs Passive When? Work completedHow much? Risk-Liquidity-Return Horizons-Own resources
  4. 4. StrategyInvestments that can demonstrate: • Skill Passion. • Experience • Qualifications Commerciality Skill • Relationships • Passion • Commitment • Adaptive • Commerciality • Focus on revenue • Conscious of costs • Risk weighted investment
  5. 5. Investor Investment Passion. Passion.Commerciality Skill Commerciality Skill
  6. 6. What we look for in the management•Ateam that can be complemented•Unique set of skills relative to competitors•Adaptive with ability to recognise skill gaps•Ambition to delivery growth • Understanding competitive environment • Recognition of uncertainty and perceived risk
  7. 7. What we look for in a Business Our objective During the journeyAt investment • Product or service • Increase Turnover • Focus on organic with 4x growth differentiation • Profit growth to • Consider accretive • Ability to scale exceed turnover alliances • Significant or growth • Reinforcement of growing market • Over a 3-5 years business model • Investment in technology, sales, marketing and management
  8. 8. The journey • Aspirations • Time frames • Due diligence- Advisors/gaps The deal • Agreements • Complementing each other- Contacts, skills, challenge • Building the team, maintaining competitiveness • Work to a plan but be flexible to adaptDriving value • Develop options • Choosing advisors • Type of exit Exit
  9. 9. Summary•Angel investment can be a very rewardingexperience (personal and financial)•Having a clear strategy is key to successful longterm investment•Selecting the right company is just the start ofthe journey•Get involved and contribute to value creation!!
  10. 10. Questions?•Gonzalo Trujillo•Heron Capital•e: gt@heroncapital.co.uk•m: 07801813100

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