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SCC2011 - Podcasting

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SCC2011 - Podcasting

  1. 1. Ben Valsler [email_address]
  2. 3. Why Podcast? <ul><li>Extend Your Reach </li></ul><ul><li>Leave a Legacy </li></ul><ul><li>Supporting Material </li></ul>
  3. 4. Reach <ul><li>BBC Listeners </li></ul><ul><ul><li>East of England </li></ul></ul><ul><ul><li>50+ </li></ul></ul><ul><ul><li>C2, D, E </li></ul></ul><ul><ul><li>Average science ed. </li></ul></ul><ul><ul><li>60-70% Female </li></ul></ul><ul><ul><li>Loyal </li></ul></ul><ul><li>Podcast listeners </li></ul><ul><ul><li>Worldwide </li></ul></ul><ul><ul><li>~30 </li></ul></ul><ul><ul><li>Well educated </li></ul></ul><ul><ul><ul><li>10% PhD </li></ul></ul></ul><ul><ul><ul><li>25% Masters </li></ul></ul></ul><ul><ul><ul><li>50% Bachelors </li></ul></ul></ul><ul><ul><ul><li>50% No higher ed. </li></ul></ul></ul><ul><ul><ul><ul><li>30% left at 16 </li></ul></ul></ul></ul><ul><ul><li>30% Female </li></ul></ul>
  4. 5. Legacy <ul><li>1178 podcasts on thenakedscientists.com </li></ul><ul><ul><li>2000-2011 </li></ul></ul><ul><li>Reference archive </li></ul><ul><ul><li>Range of topics </li></ul></ul><ul><ul><li>Guests </li></ul></ul><ul><ul><li>News & References </li></ul></ul><ul><ul><li>Questions </li></ul></ul>
  5. 6. Supporting Material <ul><li>Podcasts can be part of a suite of material </li></ul><ul><ul><li>Live broadcasts </li></ul></ul><ul><ul><li>Traditional printed media </li></ul></ul><ul><ul><li>Other New Media </li></ul></ul><ul><ul><li>Social network presence </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Stage shows </li></ul></ul><ul><ul><li>Academic journals </li></ul></ul>
  6. 7. www.thenakedscientists.com
  7. 8. DIY PODCASTING DON’T FORGET THE FIVE ‘P’s! PLANNING - format, content, length PRESENTING - individual, pair, team, regular PRODUCTION - recording, equipment, quality PROCESSING - editing, file size, hosting, feed PROMOTION - audience, publicity, social media ELIZABETH HAUKE mail@elizabethhauke.com [email_address] www.elizabethhauke.com www.shortscience.co.uk
  8. 9. Collaborative Podcasting or Herding Science Podcasters www.eusci.org.uk
  9. 11. The Team
  10. 12. The Team
  11. 13. The Team
  12. 14. The Team
  13. 15. The Team

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