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SCC2011 - Podcasting


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SCC2011 - Podcasting

  1. 1. Ben Valsler [email_address]
  2. 3. Why Podcast? <ul><li>Extend Your Reach </li></ul><ul><li>Leave a Legacy </li></ul><ul><li>Supporting Material </li></ul>
  3. 4. Reach <ul><li>BBC Listeners </li></ul><ul><ul><li>East of England </li></ul></ul><ul><ul><li>50+ </li></ul></ul><ul><ul><li>C2, D, E </li></ul></ul><ul><ul><li>Average science ed. </li></ul></ul><ul><ul><li>60-70% Female </li></ul></ul><ul><ul><li>Loyal </li></ul></ul><ul><li>Podcast listeners </li></ul><ul><ul><li>Worldwide </li></ul></ul><ul><ul><li>~30 </li></ul></ul><ul><ul><li>Well educated </li></ul></ul><ul><ul><ul><li>10% PhD </li></ul></ul></ul><ul><ul><ul><li>25% Masters </li></ul></ul></ul><ul><ul><ul><li>50% Bachelors </li></ul></ul></ul><ul><ul><ul><li>50% No higher ed. </li></ul></ul></ul><ul><ul><ul><ul><li>30% left at 16 </li></ul></ul></ul></ul><ul><ul><li>30% Female </li></ul></ul>
  4. 5. Legacy <ul><li>1178 podcasts on </li></ul><ul><ul><li>2000-2011 </li></ul></ul><ul><li>Reference archive </li></ul><ul><ul><li>Range of topics </li></ul></ul><ul><ul><li>Guests </li></ul></ul><ul><ul><li>News & References </li></ul></ul><ul><ul><li>Questions </li></ul></ul>
  5. 6. Supporting Material <ul><li>Podcasts can be part of a suite of material </li></ul><ul><ul><li>Live broadcasts </li></ul></ul><ul><ul><li>Traditional printed media </li></ul></ul><ul><ul><li>Other New Media </li></ul></ul><ul><ul><li>Social network presence </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Stage shows </li></ul></ul><ul><ul><li>Academic journals </li></ul></ul>
  6. 7.
  7. 8. DIY PODCASTING DON’T FORGET THE FIVE ‘P’s! PLANNING - format, content, length PRESENTING - individual, pair, team, regular PRODUCTION - recording, equipment, quality PROCESSING - editing, file size, hosting, feed PROMOTION - audience, publicity, social media ELIZABETH HAUKE [email_address]
  8. 9. Collaborative Podcasting or Herding Science Podcasters
  9. 11. The Team
  10. 12. The Team
  11. 13. The Team
  12. 14. The Team
  13. 15. The Team