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Setting Content Free
How and why you should use open
licences in science communication
Robert Kiley
Rosie Coates
Oli Usher...
Setting content free:
How and why you should use
open licences in science
communication
Science Communication Conference
1...
Agenda
1. Briefly discuss the Creative
Commons licences
2. Consider how Wellcome
content is licensed
3. Discuss why Wellco...
Creative Commons Licences
• CC licences cover all
media types – textbooks,
photos, music, videos,
articles…
• CC licences ...
Four Licence Conditions…
Attribution
Non-commercial
Share Alike
No derivatives
Attribution [ CC-BY]
Attribution, ShareAlike [CC-BY-SA]
Attribution, No Derivatives [CC-BY-ND]
Attribution, Non-commercial...
Wellcome Trust and open licences: CC-BY
• Trust funded research
• When Trust pays an OA article
processing charge (APC) wo...
Why does the Trust support open
licences (1)?
• Trust believes that full research
and economic benefit of Trust-
funded re...
Why does the Trust support open
licences (2)
• Much greater use – and
therefore impact of the
research we fund and the
con...
Examples of re-use (1)
Content available from multiple platforms
Examples of re-use (2)
Female condoms
article – translated
into Spanish
Examples of re-use (3)
Re-packaged content for different and new audiences
http://askabiologist.asu.edu/explore/plosable h...
Conclusion
• Publishing content under an
open licence
•Increases the reach and
readership
•Allows material to be re-
packa...
Creative Commons
A science communicator’s perspective
Rosie Coates
1. Quality
2. Mission
Motivation
Photo: Thelmadatter
(CC-BY-SA)
Photo: Robert V Harrison (By Permission)
Photo: Xofc (CC-BY-SA)
Banana under white
light
Banana under UV light
Banana under UV light
with yellow filter
What do we want?
Using open licences to communicate science
Oli Usher
Communications, Marketing and Events Manager
Faculty of Mathematical ...
Nothing to lose, a lot to gain.
Do you agree?
Postscript
• UCL in the snow, Steve Cadman, CC-BY-SA
• Night-time view of La Silla, ESO/José Francisco Salgado, CC-BY
• AP...
Exercise
• Each group represents a different person or
organisation
• But each group has the same seven items
• Decide whi...
The options:
• All rights reserved
• Various Creative Commons licences (use the
flowchart!)
• Public domain
• … or maybe i...
The groups
• University press office
• Academic
• Funding body
• Freelancer
• Science festival
• Publication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
SCC 2014 - Setting content free: How and why you should use open licences in science communication
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SCC 2014 - Setting content free: How and why you should use open licences in science communication

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Wikipedia, open access journals and social media have all transformed the way we look at copyright, and have brought the concept of open licences (such as Creative Commons) into the mainstream.
This movement offers great opportunities for science communicators, by opening up new avenues for communicating work and providing a wide range of high quality content at no cost.
This session will look at the practicalities of open licensing of science communication materials, for content producers (academics, press officers), custodians (museums, libraries, archives) and users (science shows, blogs and publications).
The session will give some case studies of good practice in this field, but the majority of the hour will be given over to practical exercises covering how, why and when to use open licences. This will be followed by a group discussion in which session participants and the panellists can share experiences and ask questions about the issues raised.

Speakers: Robert Kiley (Wellcome Trust), Rosie Coates (science made simple), Oli Usher (UCL)

Published in: Science, Technology
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SCC 2014 - Setting content free: How and why you should use open licences in science communication

  1. 1. Setting Content Free How and why you should use open licences in science communication Robert Kiley Rosie Coates Oli Usher #SciComm14Free #SciComm14
  2. 2. Setting content free: How and why you should use open licences in science communication Science Communication Conference 1st May 2014 Robert Kiley Wellcome Trust r.kiley@wellcome.ac.uk @robertkiley
  3. 3. Agenda 1. Briefly discuss the Creative Commons licences 2. Consider how Wellcome content is licensed 3. Discuss why Wellcome supports open licences – especially CC-BY
  4. 4. Creative Commons Licences • CC licences cover all media types – textbooks, photos, music, videos, articles… • CC licences cover everything you want to do with content – copying, modifying, sharing, re- using • CC provide tools for creators to grant permission ahead of time https://www.flickr.com/photos/bigtallguy/182641756. Licence: CC-BY
  5. 5. Four Licence Conditions… Attribution Non-commercial Share Alike No derivatives
  6. 6. Attribution [ CC-BY] Attribution, ShareAlike [CC-BY-SA] Attribution, No Derivatives [CC-BY-ND] Attribution, Non-commercial [CC-BY-NC] Attribution, Non-commercial, ShareAlike [CC-BY-NC-SA] Attribution, Non-commercial, No Derivatives [CC-BY-NC-ND] 6 licences + Public Domain Mark And CC0
  7. 7. Wellcome Trust and open licences: CC-BY • Trust funded research • When Trust pays an OA article processing charge (APC) work must be published under CC-BY licence • Trust owned images • Trust has released 100,000 images held in Wellcome Images under a CC-BY licence • Trust publications • Trust publications (e.g. Mosaic) published under CC-BY licence • Trust web sites • Content made available under CC-BY Wellcome Images, CC-BY, L0040558
  8. 8. Why does the Trust support open licences (1)? • Trust believes that full research and economic benefit of Trust- funded research will only be realised when there are no restrictions on access to, and reuse of, this information • Open licences facilitates text and data mining – which in turn helps to generate new knowledge and insights
  9. 9. Why does the Trust support open licences (2) • Much greater use – and therefore impact of the research we fund and the content we produce • Articles downloaded more – 89% when compared with access-controlled content • Wellcome Images downloads – increase of 709% in downloads • Mosaic Magazine Menstrual taboos article: 30k views at Wellcome 334k views at Jezebel + 650 comments Wellcome Images, CC-BY, L0023780
  10. 10. Examples of re-use (1) Content available from multiple platforms
  11. 11. Examples of re-use (2) Female condoms article – translated into Spanish
  12. 12. Examples of re-use (3) Re-packaged content for different and new audiences http://askabiologist.asu.edu/explore/plosable http://commons.wikimedia.org/wiki/User:Open_Access _Media_Importer_Bot
  13. 13. Conclusion • Publishing content under an open licence •Increases the reach and readership •Allows material to be re- packaged for different audiences •Facilitates generation of new knowledge Wellcome Images, CC-BY, L0023767
  14. 14. Creative Commons A science communicator’s perspective Rosie Coates
  15. 15. 1. Quality 2. Mission Motivation
  16. 16. Photo: Thelmadatter (CC-BY-SA)
  17. 17. Photo: Robert V Harrison (By Permission)
  18. 18. Photo: Xofc (CC-BY-SA) Banana under white light Banana under UV light Banana under UV light with yellow filter
  19. 19. What do we want?
  20. 20. Using open licences to communicate science Oli Usher Communications, Marketing and Events Manager Faculty of Mathematical and Physical Sciences o.usher@ucl.ac.ukwww.ucl.ac.uk/maps-faculty/science-communication
  21. 21. Nothing to lose, a lot to gain. Do you agree?
  22. 22. Postscript • UCL in the snow, Steve Cadman, CC-BY-SA • Night-time view of La Silla, ESO/José Francisco Salgado, CC-BY • APEX image of a star-forming filament in Taurus, ESO/APEX (MPIfR/ESO/OSO)/A. Hacar et al./Digitized Sky Survey 2. Acknowledgment: Davide De Martin, CC-BY • Artist’s impression of the magnetar in the extraordinary star cluster Westerlund 1, ESO/L. Calçada, CC-BY • Jets from a Brown Dwarf (artist's impression), ESO, CC-BY • The life of Sun-like stars, ESO/S. Steinhoefel, CC-BY • The VLT in action, ESO/S. Brunier, CC-BY • Guardian cover, astronomical guitar and dresses – fair dealing. (Credit: Guardian News & Media, Wrap Edge, Ruffian) • This presentation is licensed under a Creative Commons Attribution ShareAlike 3.0 Unported licence (creativecommons.org/licenses/by-sa/3.0) • All photos are available under the licences above
  23. 23. Exercise • Each group represents a different person or organisation • But each group has the same seven items • Decide which licence you think is most appropriate for each, from the perspective of your organisation • You have about 10-15 minutes, then we will reconvene and talk about our choices
  24. 24. The options: • All rights reserved • Various Creative Commons licences (use the flowchart!) • Public domain • … or maybe it makes no difference to you in some cases.
  25. 25. The groups • University press office • Academic • Funding body • Freelancer • Science festival • Publication

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