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Informal emma sci com 2013 nhm

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Presentation from "The challenges of measuring informal science learning" at the 2013 Science Communication Conference organised by the British Science Association - slides by Emma Pegram

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Informal emma sci com 2013 nhm

  1. 1. Wellcome’s ISL Review andEvaluation and Research atthe NHMEmma Pegram
  2. 2. The knowledge base issue‘ the modal (most common) value for how many individualshad read each publication was zero... The most read articlehad been read by less than 50% of these key practitioners’Wellcome Trust 2012 p5
  3. 3. Do we use research to inform practice?
  4. 4. Project specific evaluation
  5. 5. From an evaluative culture to one that focuses on visitors’learning and contributes to organisational (and sector) learningand change
  6. 6. Language• Measurement• Measuring success• Evaluating impact• Understanding the visitor’s experience
  7. 7. Meeting scientists in Nature Live: what are the impacts onvisitors?Collaborative PhD King’s College London: NHM
  8. 8. EU Researchers Night: Science Uncovered impact report
  9. 9. Participants are inspired to consider research careers1. Young People’s Reception Snapshot interviews (n=20)• Broadening perceptions and understanding– It seems like I am more interested in it right now because before when you think of science you think youare going to be a doctor or a dentist or optician but now your view is like more wider and you can do loadsof different things.– I didn’t really know how many different things there were, but Geoff said how he discovered a new speciesand I didn’t realise how you can do that• Opportunity to ask the scientists specific questions– I was like talking to her about choices for universities and she was giving her opinion on each one and itwas really helpful
  10. 10. Participants are inspired to consider research careers2. Group interviews (n=39)• Better understanding of science careers– The room with the big whale, yes, she was talking about her phytoplankton and she spent up to twomonths at a time in the North Sea with just 35 other people.– We were asking, did you get annoyed with the people. She said actually it was the food that got to her.• Inspired by science careers– So I wish that Id taken more notice and studied harder in school. And followed - Because justlooking at these people, they love their jobs, theyre deeply involved in it, and theyre happy. And yeah, Idefinitely wish Id taken that up. Without a doubt.
  11. 11. Questions?

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