Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Klaus Bichler - Radio (Vienna 2011)

606 views

Published on

Media journalism talk on "how to sell your research results to radio or tv" by Klaus Bichler at the SciBarCamp in Wienna

  • Be the first to comment

  • Be the first to like this

Klaus Bichler - Radio (Vienna 2011)

  1. 1. How to sell your research results to radio or TV A very short Tour d'Horizon
  2. 2. Length <ul><li>Radio/TV OT (Original Ton) should be no longer than 20-25 sec.! </li></ul><ul><li>Sentences: 10-15 words in order not to lose your listeners </li></ul><ul><li>Problem of cutting to long sentences (esp. TV) </li></ul><ul><li>There are exceptions! Feature, Interviews… </li></ul>
  3. 3. Wording <ul><li>Do not use unusual foreign words </li></ul><ul><li>Use as few termini technici as possible </li></ul><ul><li>Keep it simple </li></ul><ul><li>Keep it short </li></ul>
  4. 4. Figures <ul><li>As few figures as possible (2-3 max.) </li></ul><ul><ul><li>Better in TV (showing graphics) </li></ul></ul><ul><li>Relations </li></ul><ul><li>One third vs 35,76% </li></ul>
  5. 5. Take home message (?) <ul><li>Know your target group </li></ul><ul><li>1-2 sentences with basic information </li></ul><ul><li>2-3 messages </li></ul><ul><li>Re-check after the interview (esp. print) </li></ul><ul><li>Use examples of daily life </li></ul>
  6. 6. Thank you for your attention!

×