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Klaus Bichler - Radio (Vienna 2011)


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Media journalism talk on "how to sell your research results to radio or tv" by Klaus Bichler at the SciBarCamp in Wienna

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Klaus Bichler - Radio (Vienna 2011)

  1. 1. How to sell your research results to radio or TV A very short Tour d'Horizon
  2. 2. Length <ul><li>Radio/TV OT (Original Ton) should be no longer than 20-25 sec.! </li></ul><ul><li>Sentences: 10-15 words in order not to lose your listeners </li></ul><ul><li>Problem of cutting to long sentences (esp. TV) </li></ul><ul><li>There are exceptions! Feature, Interviews… </li></ul>
  3. 3. Wording <ul><li>Do not use unusual foreign words </li></ul><ul><li>Use as few termini technici as possible </li></ul><ul><li>Keep it simple </li></ul><ul><li>Keep it short </li></ul>
  4. 4. Figures <ul><li>As few figures as possible (2-3 max.) </li></ul><ul><ul><li>Better in TV (showing graphics) </li></ul></ul><ul><li>Relations </li></ul><ul><li>One third vs 35,76% </li></ul>
  5. 5. Take home message (?) <ul><li>Know your target group </li></ul><ul><li>1-2 sentences with basic information </li></ul><ul><li>2-3 messages </li></ul><ul><li>Re-check after the interview (esp. print) </li></ul><ul><li>Use examples of daily life </li></ul>
  6. 6. Thank you for your attention!