Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Book Banning 04/21/12 1
Benefits of Not Banning Books*When a person reads a book that interests them it opens their mind for creativity*People can go anywhere in the world they want and discover other cultures besides their everyday customs*Reading different types of books outside of one’s comfort zone forces the reader to think a little more about what is really happening 04/21/12 2
Why books shouldn’t be banned*It is a person’s choice to read the book*If a parents doesn’t agree with the content of the book, a whole class or group shouldn’t be held to the standards or thoughts of that parent*The child that isn’t allowed to read a certain book can take that up with the teacher and find an alternate book or project 04/21/12 3
Why people want books BannedAll of the reasons in the pie chart are topics that need to be understood and if the reader doesn’t want to or is not aloud to learn about the topic/s they can chose to not read that book 04/21/12 4
Negative Affects of Banning• Harms education• Can leave readers unaware of important issues in history• Sheltered by single cultural knowledge• Not exposed to “the real world” problems 04/21/12 5
Example of Book Banning This book, The Dirty Cowboy, was considered to be banned when a parent complained it was “pornographic,” while others felt that the recommended age group of 4-8 would not think as the adults did and take the story how it was intended. And just like what happened in that school happened at our with The Hunger Games, and it is now banned for violence 04/21/12 6
Points of View from the Readers •Harry Potter was also a book that some people wanted banned for the violence and use of magic, but for some readers and in other book banning cases, they feel that books like Harry Potter make them love to read 04/21/12 7
The Challenged Books• The Catcher in the Rye • The Perks of Being a• The Color Purple Wallflower• To Kill a Mockingbird • The Earth, My Butt and• The Chocolate War Other Round Things• Internet Girls • My Sister’s Keeper• Twilight • And Tangos Make Three • Harry Potter These are just some of over 460 challenged 04/21/12 books in 2009 8
How To Get Involved• The following website is about ways to fight against book banning and is open to anyone who has thoughts, opinions, and ideas to reduce the number of books that have been banned-- http://onlinebooks.library.upenn.edu/banned-books.html• There is also an organization called United Students Against Book Banning(USABB) which has a website that gives information about the issue and has different links for more information on how to help-- http://www.angelfire.com/vt2/UnitedStudents/ 04/21/12 9