Once you’ve got a mobile app for your K-12 district, how do you get your community to use it? Read on for tips on promoting your new mobile app in your K-12 community.

1. Getting your K-12 community to use
your district mobile app:
Three simple steps
MOBILE APP

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Why your K-12 district needs a mobile app
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• Project Tomorrow 2012 Speak Up Survey:
55% of parents surveyed access the Internet from their
smartphones
• Pew Research Center in 2012:
55% of surveyed teachers use smartphones
78% of 12-17 year olds in the U.S. have mobile phones

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Especially in K-12 communications
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#1 – Find the right mobile app
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Your mobile app should:
• Highlight your district / school brand
• Conveniently put information that parents want in the palm
of their hands
• Integrate with district / school website: calendar, staff
contact info, school directories, news and more

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#2 – Launch your mobile app
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Make your app available:
• iTunes and Google Play app stores
• Offer the app for free so all parents and staff use it

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#3 – Market your mobile app
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Make your app known in your community:
• Generate awareness
• Create a high profile marketing campaign to include:
 A link to the app prominently displayed on district website
homepage
 Feature in Superintendent’s weekly email newsletter to parents
 Demonstrations of the app at principals’ meetings and parent
advisory group meetings

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the trademarks, service marks, trade dress and logos of Schoolwires, Inc. All other trademarks, service marks, trade dress and
logos used in Schoolwires and the Website are the trademarks, service marks, trade dress and logos of their respective owners.
MOBILE APP
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Want a mobile app?
Get started today!
sales@schoolwires.com
877-427-9413