Marketing Mojo

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Marketing for Realtors- From Unique Branding to Niche Marketing. This presentation explores combing old school marketing with the new world of Social Marketing. 25 top marketing tips!

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Marketing Mojo

  1. 1. Branding and Marketing in an Online World www.RealEstateRoadWarrior.com www.ShannonWKing.com
  2. 2. How to Make More $$$ <ul><li>Find More Clients… </li></ul>
  3. 3. Why You? <ul><li>What’s your value proposition to your clients? </li></ul><ul><li>What sets you apart from the competition? </li></ul><ul><li>What’s your why? </li></ul>
  4. 4. Why You? <ul><li>Video </li></ul>
  5. 5. What is a Brand? <ul><li>It’s a part of you </li></ul><ul><li>It’s something your clients recognize </li></ul><ul><li>It’s a movement </li></ul><ul><li>It’s the why </li></ul>
  6. 6. What’s Your Unique Brand? <ul><li>Who are you? </li></ul><ul><li>What are your passions? </li></ul><ul><li>Any life changers? </li></ul><ul><li>What’s your expertise? </li></ul><ul><li>What do you and your client have in common? </li></ul>
  7. 7. My Brand
  8. 8. My Brand? <ul><li>Former School Teachers </li></ul><ul><li>10% Back to Schools </li></ul><ul><li>High School Interns </li></ul><ul><li>Active on School Boards and PTAs </li></ul><ul><li>Engage in Community of Teachers/Clients </li></ul>
  9. 9. How Do You Make $$$ With Your Brand?
  10. 10. 1) Create Your Logo www.99designs.com
  11. 11. 2) Passion Line www.Fiverr.com
  12. 12. 3) Business Cards <ul><li>M </li></ul>www.MooCards.com
  13. 13. Promotion
  14. 14. 4) E-mail Promotion $199.00 www.emailstationery.com
  15. 15. 5) Promote Across Social Media Note: User Name = Brand
  16. 16. Branding/Niche Free www.pagemodo.com
  17. 17. 6) Build Your Foundation
  18. 18. WordPress
  19. 19. WordPress www.arrangingpixels.com
  20. 20. Website www.edit.com
  21. 21. Brand Recap <ul><li>Choose Your Brand </li></ul><ul><li>Create a Logo </li></ul><ul><li>Passion Line </li></ul><ul><li>Business Cards </li></ul><ul><li>E-mail Promotion </li></ul><ul><li>Brand Your Social Media Sites </li></ul><ul><li>Build Your Foundation </li></ul>
  22. 22. Market Your Brand SPHERE of INFLUENCE <ul><li>Connect </li></ul><ul><li>Engage </li></ul><ul><li>Measure </li></ul><ul><li>Promote </li></ul>TARGET/NICHE <ul><li>Network </li></ul><ul><li>Spread the Word </li></ul><ul><li>Create Community </li></ul><ul><li>Monitor </li></ul>
  23. 23. 1st Part of Marketing Plan SPHERE of INFLUENCE <ul><li>Connect </li></ul><ul><li>Engage </li></ul><ul><li>Measure </li></ul><ul><li>Promote </li></ul>
  24. 24. Sphere of Influence Best Ways to Connect <ul><li>Snail Mail </li></ul><ul><li>E-mail </li></ul><ul><li>Face to Face </li></ul>
  25. 26. Connect via E-mail www.ConstantContact.com
  26. 27. Face to Face 1) Parties 2) Educational Events 3) Community Events
  27. 29. Measure www.surveymonkey.com
  28. 30. Promote
  29. 31. 2 nd Part of the Marketing Plan TARGET/NICHE <ul><li>Network </li></ul><ul><li>Spread the Word </li></ul><ul><li>Create Community </li></ul><ul><li>Monitor </li></ul>
  30. 32. Network
  31. 33. Network www.SDSeminars.com
  32. 34. Spread the Word <ul><li>Free PR is easy- takes time </li></ul><ul><li>List of all media outlets in your area </li></ul><ul><li>Editorial Calendar/Events Calendar- deadlines- Create a PR Calendar </li></ul><ul><li>Send news-worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions </li></ul>
  33. 35. Spread the Word <ul><li>Instant Press Releases </li></ul><ul><li>www.ducttapemarketing.com/IPR.htm </li></ul><ul><li>Grade your Press Releases </li></ul><ul><li>www.pressreleasegrader.com </li></ul><ul><li>-Looks at language, content </li></ul><ul><li>-Considers Links and Search </li></ul><ul><li>Engine Optimization </li></ul>
  34. 36. Spread the Word <ul><li>FREE Press Release Distribution! </li></ul><ul><li>PRLOG www.PRLog.org </li></ul>
  35. 37. Create Community www.ILoveCommunity.com
  36. 38. Create Community www.ILoveCommunity.com
  37. 39. Create Community <ul><li>Inspiration </li></ul><ul><li>Newspapers </li></ul><ul><li>-Events </li></ul><ul><li>-RE/Mortgage News </li></ul><ul><li>-Stats </li></ul><ul><li>-Passion Related News </li></ul><ul><li>Other Blogs </li></ul>
  38. 40. Social Media Free www.roost.com
  39. 41. Monitor Free www.google.com/alrets
  40. 42. Monitor Free www.vizibility.com
  41. 43. My New Book is out! www.Lulu.com www.ShannonWKing.com www.RealEstateRoadeWarrior.com
  42. 44. I LOVE…. <ul><li>Sites: </li></ul><ul><li>www.ducttapemarketing.com </li></ul><ul><li>www.webinknow.com </li></ul><ul><li>www.webrealestatetools.com </li></ul><ul><li>Books: </li></ul><ul><li>New Rules of PR and Marketing </li></ul><ul><li>Customers for Life </li></ul><ul><li>Never Eat Alone </li></ul><ul><li>Crush IT </li></ul>
  43. 45. <ul><li>blog- www.RealEstateRoadWarrior.com </li></ul><ul><li>speak- www.ShannonwKing.com </li></ul>
  44. 46. www.RealEstateRoadWarrior.com www.ShannonWKing.com

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